TBWA\HAKUHODO Goes Back-to-Back With #1 Ranking in Japan in Campaign Brief Asia’s “The Work 2026”

TOKYO — September 18, 2026 — TBWA\HAKUHODO has once again claimed the top spot in Japan in Campaign Brief Asia’s The Work 2026, marking back-to-back years as the country’s most celebrated creative agency.

The achievement contributes significantly to the global collective’s regional triumph, as the TBWA network secured the coveted Network of the Year title in The Work 2026. Powered by strong performances across multiple APAC markets—including TBWA\HAKUHODO’s nation-leading results—the collective recorded 126 acceptances to climb from the #2 spot in 2025 to claim top honors across the region.

Now in its 24th year, The Work serves as the definitive record of creative excellence across the APAC region, featuring the very best advertising from Asia, Australia, and New Zealand. Out of 4,230 overall entries submitted by 245 agencies, TBWA\HAKUHODO led the nation with 13 acceptances—across a diverse portfolio of disruptive client work.

The agency’s winning record highlights a wide array of creative disciplines and world-class client partnerships: 

• Nichii Gakkan Co., Ltd. — "RADIO TIME MCHINE": Accepted across AI + Virtual Reality, Health & Pharma, and Data - Creative Use + Infographics.

  
  

• Tokyo Metropolitan Government — "CHEER SIGNS": Recognized across Culture - Local Culture + Insights, Experiential + Immersive, Work for Good, and PR.

  
  

• Japan Philharmonic Orchestra — "Sounds human": Honored in Film/TV Craft categories for Direction, Cinematography, and Special Effects.

  
  

• Suntory Holdings — "The Sync Ad": Celebrated across Out of Home, Ambient/Guerrilla, and Experiential + Immersive. 

Watch the award-winning “RADIO TIME MCHINE” campaign below:

By repeatedly disrupting conventional storytelling and pushing the boundaries of what creative work can achieve, the agency continues to prove that Disruption® isn't just a philosophy—it's a measurable driver of industry-leading impact.