company

Who We Are

We develop Disruption® for meaningful social change

TBWA \HAKUHODO was established in 2006 as a joint venture between Hakuhodo, one of Japan’s largest advertising companies, and TBWA Worldwide, a global agency network operating in more than 40 countries. By combining Hakuhodo’s philosophy of “Consumers with a heartbeat” (Sei-katsu-sha) Insight with TBWA’s proprietary Disruption® methodology, we have worked as a partner for business transformation, moving fluidly between global and local perspectives. As “The Disruption® Company,” we collaborate with our clients to ask fundamental business questions, challenge conventions, and help define the “new rules” that will shape the future of brands and society.

TBWA \HAKUHODO was established in 2006 as a joint venture between Hakuhodo, one of Japan’s largest advertising companies, and TBWA Worldwide, a global agency network operating in more than 40 countries. By combining Hakuhodo’s philosophy of “Consumers with a heartbeat” (Sei-katsu-sha) Insight with TBWA’s proprietary Disruption® methodology, we have worked as a partner for business transformation, moving fluidly between global and local perspectives. As “The Disruption® Company,” we collaborate with our clients to ask fundamental business questions, challenge conventions, and help define the “new rules” that will shape the future of brands and society.

Company Data

Update
30 July 2026,
Company Name

TBWA\HAKUHODO Inc.

Locations

1-13-10
Shibaura, Minatoku, Tokyo 105-0023, Japan
Google Map

Phone Number

+81 3 5446 7200

Established

August 1st, 2006

Representative
President & CEO
Wataru Uchida
Directors
Member of the Board, Chief Operating Officer
Chris Iki
Member of the Board, Corporate Officer & Chief Creative Officer
Takahiro Hosoda
Member of the Board (Non-Executive)
Takeshi Tokugawa
(Director & Senior Corporate Officer, Hakuhodo DY Holdings/ Director & Senior Corporate Officer, Hakuhodo)
Member of the Board(Non-Executive)
Denis Streiff
(CFO, TBWA\Worldwide)
Auditor(Non-Executive)
Atsushi Yoshino
(Director, Group Accounting & Finance Division Hakuhodo DY Holdings Inc., Hakuhodo Inc. and Hakuhodo DY Corporate Initiative Inc.)
Divisions

Media Arts Lab
Nissan Global Coordination Unit
Integrated Business Leadership Unit
Disruption Lab
Planning Division
Media Experience Design Unit
Corporate Strategy Division
Finance Division
Executive Management Office
OMD HAKUHODO
Earth Centric Design Lab

Employees

400

Business description

Full-service advertising agency

Shareholding Ratio

Hakuhodo Inc. (60%)
TBWA Worldwide Inc. (40%)

Update
30 July 2026,

Access

TBWA\HAKUHODO Inc.
1-13-10 Shibaura, Minatoku, Tokyo 105-0023, Japan
TEL: +81 3 5446 7200 / FAX: +81 3 5446 7200
Nearest Station(s):
* 2-minute walk from JR Tamachi Station (Shibaura Exit / East Exit)
* 10-minute walk from Toei Subway Mita Station (Exit A4, Shibaura direction)
Google Map
3rd Toun Buildng, 1-13-10 Shibaura, Minato-ku, Tokyo 105-0023, Japan, +81-3-5446-7200, 2-minute walk from JR Tamachi Station (Shibaura Exit / East Exit), 10-minute walk from Mita Station (Toei Mita Line), Exit A4 (toward Shibaura)
35.6430° N 139.7470° W

Network

Declaration of Partnership Building

We announced our Declaration of Partnership Building in October 2024, aiming to promote coexistence and co-prosperity across the entire supply chain, as well as to foster new forms of collaboration that transcend company size and category boundaries. We will continue to comply with and uphold the commitments set forth in the Declaration.

Declaration of Partnership Building – Registration Date
October 24, 2024
Partnership Building Declaration – In Detail
https://www.biz-partnership.jp/declaration/74661-19-00-tokyo.pdf