To raise awareness about water pollution and overuse caused by the textile and apparel industries, Kyocera launched the “TRUE BLUE TEXTILE” project, centered around the concept, “wear to protect.”
TRUE BLUE TEXTILE is an open-source textile developed and made possible with Kyocera’s latest printer technology, the dye-sublimation printer known as “FOREARTH.” This technology allows for extremely reduced water consumption in textile printing compared to conventional methods, making it possible for consumers to wear beautiful clothes while protecting our precious fresh water sources.
This project was launched in conjunction with “World Water Day”, with the support of fashion designer Kunihiko Morinaga, and his brand “Anrealage” along with students from the Vantan Design Institute. This considerable pool of raw fashion talent helped develop the beautiful designs of TRUE BLUE TEXTILE and the many original fashion pieces created from it.
The all-new 4th-generation Elgrand makes a bold return with its first full model change in 16 years. This TVCM majestically heralds the comeback of the pioneer of premium minivans under the powerful message "ELGRAND IS BACK."
With its first packaging renewal in seven years, Häagen-Dazs introduces a new brand message: My Special One. The brand film captures the genuine moments and the uniquely Häagen-Dazs sense of rich happiness.
TBWA\HAKUHODO created this deeply unique animated music video referencing the central design concept for the Japan national soccer team uniform, “HORIZON.” Representing the unwavering determination of the Japan National Team and its fans, the "horizon" symbolizes FIFA World Cup™ victory. TBWA\HAKUHODO led the creative charge by partnering with globally renowned Japanese artist and vocalist, Ado to develop the music video for her song “Kira”, to tell this story.
"RADIO TIME MACHINE" is an AI device that generates radio-style audio content featuring news and hit songs from any chosen past year. Powered by a proprietary TBWA\HAKUHODO system combining text and voice generation AI, it is inspired by "reminiscence therapy"—a non-pharmacological approach to dementia care that uses past memories to stimulate cognitive function. Designed to support the elderly and foster intergenerational communication in a super-aging society, the device is currently being introduced to care facilities. We are also actively seeking development partners.