Yuhei Ito Selected as Jury for Dubai Lynx 2025

30 January 2025

Tokyo, Japan – TBWA\HAKUHODO today announced that Yuhei Ito, its Head of Design, has been selected as a jury for the Design and Industry Craft category at Dubai Lynx 2025, a prestigious awards festival recognizing creative excellence in the Middle East and North Africa (MENA) region. 

 

Dubai Lynx, a festival affiliated with Cannes Lions, is the MENA region’s largest creative communications awards program. It celebrates outstanding work across diverse categories including advertising, digital, media, design, and PR, supporting the evolution and growth of the region’s creative industries. 

 

[Jury Statement] 

Yuhei Ito 
Head of Design, TBWA\HAKUHODO 

Design and Industry Craft category Jury

“Bruno Munari, whom I deeply admire, once said, ‘Perfection is beautiful, but also foolish. We must know perfection, use it, and destroy it.’ As a jury, I aim to understand the value and beauty of design and select the most courageous and growth-potential-rich works from numerous entries. I sincerely look forward to encountering the vibrant design and craftsmanship unique to the MENA region.” 

 

Yuhei Ito Profile: 

Ito consistently creates work that expands the boundaries of advertising for numerous brands, leveraging his design prowess and innovative thinking. His numerous awards include: Cannes Lions Design Gold, Clio Health Grand Prix, Clio Sports Grand Prix, NY ADC Top Award, NY Festivals Grand Prix, Tokyo ADC Award, ACC Award Grand Prix, Asahi Advertising Award (Runner-up), 2020 Creator of the Year Medalist, and more. He was ranked #1 in Campaign Brief Asia’s 2022 Creator Rankings and was named Campaign magazine’s 2021 Japan Creative Person of the Year.