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Client
東京都
東京都
Category
Creative /
Innovation
Date
November 2025
OUTLINE

デフリンピック100周年という記念すべき節目に合わせ、音のない世界で戦うアスリートのために、東京都、株式会社5005、NHKグループと一緒に開発した、新しい“目でみる”応援スタイル。ろう者を中心としたメンバーや現役のデフアスリートとの共創プロセスを経て、拍手や声援といったこれまでの音に頼ってきた応援の常識を覆し、誰もが視覚的に想いを届けることを可能にしました。

Awards

New York Festivals 2026 Advertising Awards

SPORTS:Best Use — Diversity, Equity, and Inclusion
Gold
AVANTGARDE / INNOVATIVE:Avant-Garde / Innovative — Live Experience
Bronze

Clio Health 2026

Health Equity
Silver

D&AD Awards 2026

Cultural Influence / Sport & Esports
Wood Pencil

The One Show 2026

Experiential & Immersive - Experiential & Immersive for Good
Bronze Pencil
Public Relations - Events & Experiential
Merit

The 105th ADC Annual Awards

Experiential Design - Design for Good / Experiential Design
Silver Cube
Experiential Design - Live Experience Design / Events / Concerts
Bronze Cube

ADFEST 2026

ENTERTAINMENT LOTUS / Diversity & Inclusion in Entertainment
Silver Lotus
PR LOTUS / Breakthrough in PR
Silver Lotus
DESIGN LOTUS / Inclusive Design
Silver Lotus
ENTERTAINMENT LOTUS / Breakthrough in Sports
Bronze Lotus

Spikes Asia 2026

Design / Inclusive Design
Gold
Innocation / Societal Innovation
Gold
PR / Cultural Engagement
Silver
Entertainment / Divercity & Inclusion in Sport
Bronze

Credit

Client

東京都

TBWA\HAKUHOO

Chief Creative Officer
Takahiro Hosoda
Head of Production
Hirotaka Fukatsu
Creative Director
Suguru Kato
Art Director
Katsuya Arai
Copywriter
Kei Hirasa
Producer
Shun Sasaki
Director
Nobuyuki Yamatsu
Editor
Nobuo Mita
Motion Designer
Kiyotaka Sumiyoshi
Senior Strategic Director
Takanori Akahoshi
Strategic Director
Atsushi Kikkawa
Strategic Planner
Yuna Mogi
Account Director
Ryusuke Taira
Account Supervisor
Min Liu
Transcreator
Eric Ellefsen

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