Nissan – ProPILOT MOP


To demonstrate Nissan’s advanced driver assistance technology ProPILOT 2.0 on the stage of “NBA Japan Games 2022,” TBWA\HAKUHODO and Nissan hacked the interval time and delivered the audience an unexpected half-time experience. The unobtrusive cleaning staff appeared on court with their “ProPILOT Mops’’ – gradually, a strangeness began to develop in the mopping movement, and finally the mops moved around by themselves after being released from hands just like magic. From the ordinary to the extraordinary, from humdrum to astonishment – it was a major game changing moment in the audience’s mind of what it is like to be powered by Nissan’s technology.