ABOUT US

 

TBWA\HAKUHODO is a full-service advertising agency based in Tokyo, established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide Inc. With the combination of TBWA’s DISRUPTION(R) methodology, a global network spanning over 100 countries/regions and Hakuhodo’s in-depth knowledge of the Japanese market and longstanding reputation for trustworthiness, the agency continues to create and deliver high-quality solutions to all of our clients – solutions that cause change and have the power to get noticed.

DISRUPTION(R)

We start with DISRUPTION(R) at the core of everything we do.DISRUPTION(R) is a tool for change and an agent for growth: a working methodology and a life-view philosophy. DISRUPTION(R) is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.DISRUPTION(R) is not limited to marketing and communications, but can also be applied to deeper levels of an organization, including products and services or the core business offering.


CONTACT

TBWA\HAKUHODO Inc.
1-13-10 Shibaura, Minatoku, Tokyo 105-0023, Japan
+81 3 5446 7200
Contact us via email
New Business Inquiries : inquiry.otoiawase@tbwahakuhodo.co.jp
Employment Inquiries : recruit.saiyou@tbwahakuhodo.co.jp
Press & General Inquiries inquiry.otoiawase@tbwahakuhodo.co.jp
Contact us via email
New Business Inquiries :
inquiry.otoiawase@tbwahakuhodo.co.jp
Employment Inquiries :
recruit.saiyou@tbwahakuhodo.co.jp
Press & General Inquiries
inquiry.otoiawase@tbwahakuhodo.co.jp

CORPORATE DATA

Company Name :
TBWA\HAKUHODO Inc.
Establishment Date :
1 August 2006
Representative :
President & CEO Akihiko Imai
Directors :
Member of the Board, Chief Operating Officer Chris Iki
Member of the Board(Non-Executive) Masanori Nishioka (Director & Senior Corporate Officer, Hakuhodo DY Holdings\Director & Senior Corporate Officer, Hakuhodo)
Member of the Board(Non-Executive) Denis Streiff (CFO, TBWA\Worldwide)
Auditor Satoshi Hirata (Director of Group Accounting and Finance, Hakuhodo DY Holdings\Hakuhodo\Hakuhodo DY Media Partners)
Member of the Board & Senior Vice President Wataru Uchida
Chief Creative Officer Takahiro Hosoda
Divisions :
Nissan Global Coordination Unit
Media Arts Lab
Account Group 1
Account Group 2
Nissan United
Infiniti United
Experiential Marketing Division
Disruption Lab
DISCO
Digital Marketing Division
Planning Division
Media Solutions Division
HS Business Unit
HR Division
Workstyle Innovation Division
Business Administration
OMD HAKUHODO
Locations :
1-13-10 Shibaura, Minatoku, Tokyo 105-0023, Japan
Employees :
400
Business description :
Full-service advertising agency
Shareholding Ratio :
Hakuhodo Inc. (60%)
TBWA Worldwide Inc. (40%)

as of June, 2023

AWARDS

2023
★NY Festivals 2023
 ▶GRAND!!!! 【SHELLMET】 PACKAGE & PRODUCT DESIGN
 ▶GOLD!!!【SHELLMET】PACKAGE & PRODUCT DESIGN – BEST USE
 ▶SILVER!! 【SHELLMET】PACKAGE & PRODUCT DESIGN – PRODUCTS & SERVICES
 ▶BRONZE!【SHELLMET】AVANT-GARDE/INNOVATIVE – AVANT-GARDE/INNOVATIVE
★Cannes 2023
 ▶GOLD!!!【SHELLMET】DESIGN LIONS(F. Product)
 ▶GOLD!!!【SHELLMET】INNOVATION LIONS(A. Innovation)
 ▶BRONZE!【SHELLMET】CREATIVE BUSINESS TRANSFORMATION(C. Product & Service)
 ▶BRONZE!【Journa-Rhythm】ENTERTAINMENT LIONS FOR MUSIC(A. Branded Content for Music)
★Clio Health 2023
 ▶GRAND PRIX!!!! 【SHELLMET】 Design (Consumer Brand Health Initiative)
 ▶GOLD!!!【SHELLMET】Innovation (Consumer Brand Health Initiative) – Physical Product Innovation
★NY ADC 102nd
 ▶BRONZE!【ProPILOT MOP】Experiential Design / Live Experiences – Guerrilla / Stunt
★Clio Awards 2023
 ▶BRONZE!【Journa-Rhythm】AUDIO / Streaming/Downloadable Content
 ▶BRONZE!【Journa-Rhythm】Branded Entertainment & Content / music
★AdFest 2023
 ▶GOLD!!!【ProPILOT MOP】Entertainment Lotus / EN07 Experiential
 ▶GOLD!!!【ProPILOT MOP】Brand Experience Lotus / BE02 Events
 ▶GOLD!!!【ProPILOT MOP】Media Lotus / ME06 Use of Events
 ▶SILVER!!【ProPILOT MOP】Brand Experience / BE15 Touchpoint Technology & Tech-led Brand Experience
 ▶SILVER!!【ProPILOT MOP】PR LOTUS / IMPLEMENTATION / PR06 Use of Events
 ▶SILVER!!【Journa-Rhythm】Radio & Audio Lotus / AUDIO CRAFT / RA11Use of Music
 ▶BRONZE!【ProPILOT MOP】Entertainment Lotus / EN09 Digital, Social & Emerging Technology
 ▶BRONZE!【THE UNOFFICIAL LAUNCH】PR LOTUS / PR11 Use of Social
★Spikes Asia 2023
 ▶GRAND PRIX!!!!【Journa-Rhythm】Music / D. Excellence in Music / D01. Use of Original Composition
 ▶GOLD!!!【Journa-Rhythm】Radio&Audio / B. Excellence in Radio & Audio/ B01. Use of Music
 ▶SILVER!!【Journa-Rhythm】Music / A. Music Content / A02. Brand or Product Integration into Music Content
 ▶SILVER!!【#CIMARestore】SOCIAL & INFLUENCER / A. Social & Influencer: Sectors / A01. Consumer Goods
 ▶SILVER!!【THE SNOW COMIC】OUTDOOR / D.AMBIENT & EXPERIENTIAL / D03 Special Build
2022
★ACC TOKYO Creative Awards 2022
 ▶GOLD!!! 【The reason I’m here/ One more happiness】Film / Category A: TVCM
 ▶GOLD!!! 【#CIMARestore】Branded Communication / Category C: PR
 ▶SILVER!!【A Graduation Ceremony Speech from a Million Graduates】Film / Category B:Online Film
 ▶BRONZE!【Drink in the summer】Film / Category A: TVCM
 ▶BRONZE!【Happy Meal Prize made by Kids】Design
 ▶BRONZE!【Hi Toilet】Design
 ▶BRONZE!【Journa-Rhythm】Radio & Audio Advertising / Category B: Audio Execution
 ▶BRONZE!【#CIMARestore】Branded Communication / Category D : Social Influence
★LIA (London International Awards) 2022
 ▶SILVER!!【Journa-Rhythm】Radio & Audio: Use of Music
 ▶BRONZE!【Journa-Rhythm】Podcast: Media
★Good Design Award 2022
 ▶Hi Toilet
★MAD STARS 2022
 ▶BRONZE!【Hi Toilet】Design / Sectors / Not-for-profit/Charity/Government
 ▶BRONZE!【Hi Toilet】Outdoor / Sectors / Not-for-profit/Charity/Government
 ▶BRONZE!【Hi Toilet】Outdoor / Ambient (Nonstandard and Free-format outdoor advertising) / Interactive Outdoor Experience
 ▶CRYSTAL!【Intoxicating Sounds Posters】Outdoor / Outdoor Craft / Photography
 ▶CRYSTAL!【Intoxicating Sounds Posters】Print / Print Craft / Photography
★NY Festivals 2022
 ▶BRONZE!【Hi Toilet】Design / ENVIRONMENTAL/EXPERIENTIAL DESIGN – DE25 PUBLIC SPACES
★THE ONE SHOW 2022
 ▶BRONZE!【Hi Toilet】Design: Spatial Design / Architecture
 ▶BRONZE!【Hi Toilet】Design: Innovation & Transformation / Innovation in Lockdown
★THE 43rd AWARD Awards
 ▶BRONZE!【Hi Toilet】Design / Spatial Design / J.40 Design for Public Spaces
★Clio Awards 2022
 ▶BRONZE!【Hi Toilet】Design / Spatial Design
 ▶BRONZE!【Hi Toilet】Innovation / Product Innovation
★iF Design Award 2022
 ▶GOLD!!!【Hi Toilet】
★AdFest 2022
 ▶GRAND PRIX!!!! 【THE FIRST TAKE】BRANDED ENTERTAINMENT LOTUS / BC03 Use of Music Content
 ▶SILVER!! 【THE FIRST TAKE】EFFECTIVE LOTUS / EF03 Effective Lotus: Long-Term Creativity
 ▶SILVER!! 【30sOAP】DESIGN LOTUS / DE18 Resilience Through Creativity
 ▶BRONZE! 【30sOAP】DESIGN LOTUS / DE03 Product Design: Consumer Products
 ▶BRONZE! 【INTOXICATING SOUNDS POSTERS】PRINT&OUTDOOR CRAFT / CP02 Use of photography/Digital Image
★Spikes Asia 2022
 ▶GOLD!!!【Hi Toilet】Brand Experience & Activation / D. Touchpoints & Technology / D05 New Realities & Voice Activation
 ▶SILVER!!【30sOAP】Healthcare / B.Health & Wellness: Awareness & Advocacy / B01.Brand-led Education & Awareness / Product Innovation
2021
★ACC TOKYO Creative Awards 2021
 ▶︎GRAND PRIX!!!! 【THE FIRST TAKE】Film / B Category
 ▶︎GRAND PRIX!!!! 【THE FIRST TAKE】Marketing & Effectiveness / Long-term Effectiveness
 ▶︎GRAND PRIX!!!! 【THE FIRST TAKE】Branded Communication / D Category: Social Influence / 1 Social media contents
 ▶︎GRAND PRIX!!!! 【THE FIRST TAKE】Media Creative
 ▶︎GOLD!!! 【THE FIRST TAKE】Branded Communication / A Category: Digital Experience / 6 Branded contents
 ▶︎GOLD!!! 【THE FIRST TAKE】Design / 1.Brand Design
 ▶︎SILVER!! 【POCKET SOAP】Design / 4. Product Design
 ▶︎BRONZE! 【Radio CM without script】Radio & Audio Commercial / A Category
★Cannes 2021
 ▶︎BRONZE! 【30sOAP】Health/Health & Wellness Lions/A. Consumer Products Promotion/A02. OTC Applications / DIRECT
★AdStars 2021
 ▶︎GRAND PRIX!!!! 【THE FIRST TAKE】Branded Entertainment Video / A.Music Videos/A01.Music Video in Creativity
 ▶︎SILVER!! 【Thermo Art】DATA INSIGHTS/B02 Data Visualisation
 ▶︎BRONZE! 【Thermo Art】INTERACTIVE/C06 Interactive Technology
 ▶︎CRYSTAL! 【Thermo Art】FILM/B01 Art direction/Production Design
 ▶︎BRONZE! 【30sOAP】Brand Experience & Activation/A04. Pharmaceutical & Toiletries
 ▶︎BRONZE! 【30sOAP】Public service advertising/4. Healthcare
★SPIKES ASIA
 ▶︎SILVER!! 【ProPilot Golf】Brand Experience & Activation/D01: Tech-led Brand Experience
 ▶︎SILVER!! 【THE FIRST TAKE】Entertainment/A10: Use of Digital & Social
 ▶︎BRONZE!【ProPilot Golf】Brand Experience & Activation/A03: Durable Consumer Goods including Automotive
 ▶︎BRONZE! 【#TiroriTune】Brand Experience & Activation/A05: Media Entertainment
★NY Festivals 2021
 ▶︎GOLD!!! 【Sound Free Concert】PRINT/CRAFT/PT18 ART DIRECTION
 ▶︎SILVER!! 【Sound Free Concert】Design/CRAFT/DE19 ART DIRECTION
 ▶︎BRONZE! 【ProPilot Golf】ACTIVATION & ENGAGEMENT/PRODUCTS & SERVICES/AE01 AUTOMOTIVE
★NY ADC 100th
 ▶︎BRONZE! 【Thermo Art】Advertising/Art Direction – Digital & Motion/ADV-101: Art Direction – Digital / Motion – Digital
★Clio Music
 ▶︎SILVER!! 【THE FIRST TAKE】Digital/Mobile
 ▶︎SILVER!! 【THE FIRST TAKE】Social Media Single Platform
 ▶︎BRONZE! 【THE FIRST TAKE】Branded Entertainment & Content
2020
★ACC 2020
 ▶︎GOLD!!! 【Behind the Mac】Film/ A Category TVCM
 ▶︎BRONZE! 【#Mc Fries Tune】Marketing Effectiveness
★AdFest2020
 ▶︎GOLD!!! 【The Restaurant of Mistaken Orders】BRANDED EXPERIENCE LOTUS/LAUNCH & RE-LAUNCH
 ▶︎GOLD!!! 【Para Pingpong Table】BRAND EXPERIENCE LOTUS/Exhibitions and Installations
 ▶︎GOLD!!! 【Para Pingpong Table】BRANDED ENTERTAINMENT LOTUS/Use of Experiential
 ▶︎SILVER!! 【#Mc Fries Tune】EFFECTIVE LOTUS/Effective Lotus: Small Budget
 ▶︎SILVER!! 【#Mc Fries Tune】BRANDED ENTERTAINMENT LOTUS/BC03 Use of music Content
 ▶︎SILVER!! 【The Restaurant of Mistaken Orders】DESIGN LOTUS/DE16 Integrated Design Campaign
 ▶︎SILVER!! 【The Restaurant of Mistaken Orders】BRANDED ENTERTAINMENT LOTUS/Use of Experiential
★Clio 2020
 ▶︎BRONZE! 【Sound Free Concert】Design/Posters
★THE 42nd AWARD AWARDS
 ▶︎BRONZE! 【Sound Free Concert】Design/Graphic Design/J.26 Posters
 ▶︎BRONZE! 【ProPilot Golf】Advertising/Digital/A03. Creative Technology
★One Show 2020
 ▶︎GOLD!!! 【Para Pingpong Table】OUT OF HOME/Experiential & Installations/OH07 Experiential & Immersive
★D&AD 2020
 ▶︎Graphite Pencil! 【Para Pingpong Table】Design/Branding/2112 Brand Activation
 ▶︎Wood Pencil! 【The Restaurant of Mistaken Orders】Advertising/Direct/1207 Direct Response/Ambient
 ▶︎Wood Pencil! 【Sound Free Concert】Design/Graphic Design/2402 Posters
 ▶︎Wood Pencil! 【Para Pingpong Table】Advertising/Experiential/Public Environments
 ▶︎Wood Pencil! 【Para Pingpong Table】Design/Promotional/2711 Promotional
★NY Festival 2020
 ▶︎GRAND PRIX!!!! / GOLD!!! 【Para Pingpong Table】SPORTS/Best Use/Brand or Charity
 ▶︎GOLD!!! 【Para Pingpong Table】ARTISTRY & CRAFT IN ADVERTISING/Package & Product Design/CA46 Art Direction
 ▶︎GOLD!!! 【Para Pingpong Table】PACKAGE&PRODUCT DESIGN/Best Use / PD17 Social/Environment Good: Charity/non-profit
 ▶︎GOLD!!! 【The Restaurant of Mistaken Orders】PUBLIC RELATIONS/Products & Service/PR02 Corporate Image
 ▶︎SILVER!! 【The Reborn Light】DESIGN/Environmetal & Experiential Design/DE17 Public Spaces
2019
★Cannes Lions 2019
 ▶︎GOLD!!! 【Para Pingpong Table】Design/ B. Communication Design/B07. Brand Collateral
 ▶︎SILVER!! 【The Restaurant of Mistaken Orders】SUSTAINABLE DEVELOPMENT GOALS/C. Prosperity /C01.Decent Work and Economic Growth
 ▶︎SILVER!! 【Pride Jersey】BRAND EXPERIENCE&ACTIVATION/D. Excellence in Bran Experience/D04 Sponsorship & Brand Partnership
 ▶︎BRONZE! 【Para Pingpong Table】INDUSTRY CRAFT/B. Art Direction/B01.Brand-led Education & Awareness
 ▶︎BRONZE! 【Sound Free Concert】ENTERTAINMENT LIONS FOR MUSIC/C. Innovation in Music/C02.Use of Music Technology or Innovation
★Tambuli Awards 2019
 ▶︎GRAND PRIX!!! 【Para Pingpong Table】6. Outdoor
 ▶︎GOLD!!! 【Pride Jersey】5. Creative Technology
 ▶︎SILVER!! 【Para Pingpong Table】7. Responsible Citizenship
 ▶︎BRONZE! 【Pride Jersey】1. Advocacy
 ▶︎BRONZE! 【Pride Jersey】7. Responsible Citizenship
★ADSTARS 2019
 ▶︎GRAND PRIX!!!! 【Para Pingpong Table】Direct/ A. Product & Service/ A08.Finance / Services
 ▶︎GOLD!!! 【Para Pingpong Table】Design/ A. Product & Service/ A08.Finance / Services
 ▶︎GOLD!!! 【The Restaurant of Mistaken Orders】Design/ A. Product & Service/ A08.Finance / Services
 ▶︎SILVER!! 【Para Pingpong Table】Outdoor/ C. Outdoor Craft/ C01. Art Direction
 ▶︎SILVER!! 【Para Pingpong Table】Outdoor/ B. Ambient/ B04. Live Advertising and Events
 ▶︎BRONZE! 【The Reborn Light】Design/A. Product & Service/A06. Vehicles
★CLIO 2019
 ▶︎SILVER!! 【Para Pingpong Table】Print&Out of Home Technique/Product&Service/ Art Direction
★CLIO HEALTH
 ▶︎SILVER!! 【Para Pingpong Table】Life Style/Design /Brand & Corporate Identity
★SPIKES ASIA
 ▶︎GOLD!!! 【Para Pingpong Table】DESIGN/B. Communication Design/B02. Promotional Item Design
 ▶︎GOLD!!! 【Para Pingpong Table】DESIGN/F. Product Design/F02. Environmental / Social Impact
 ▶︎GOLD!!! 【The Restaurant of Mistaken Orders】DESIGN/D.Brand Environment &Experience Design/D04. Live Events
 ▶︎GOLD!!! 【The Restaurant of Mistaken Orders】PR/A. PR: Sectors/A03. Healthcare
 ▶︎SILVER!! 【Para Pingpong Table】DESIGN/D. Brand Environment & Experience Design /D04. Live Events
 ▶︎SILVER!! 【#BPM100 DANCE PROJECT】ENTERTAINMENT/A. Entertainment/A06. Co-creation & User Generated Content
 ▶︎BRONZE! 【#BPM100 DANCE PROJECT】MUSIC/A. Music and Brand/A02. Use of Social Platforms
★72th Dentsu Advertising Award
 ▶︎Dentsu Advertising Awards Special Award!!!!【The Japan Philharmonic Orchestra SOUND-FREE CONCERT】
 ▶︎Winner Innovative Approach!!!!【The Japan Philharmonic Orchestra SOUND-FREE CONCERT】
★The 11th Japan Marketing Award
 ▶︎Excellence!!【The Japan Philharmonic Orchestra SOUND-FREE CONCERT】
 ▶︎Excellence!!【TESS COGY Wheelchair】
★NY ADC 2019
 ▶ADVERTISING AGENCY OF THE YEAR!!!!【TBWA\HAKUHODO】
 ▶BEST OF DISCIPLINE/GOLD!!!【PRIDE JERSEY】Brand/Communication Design /Promotional/BCD-119. Apparel-Single
 ▶BEST OF DISCIPLINE/GOLD!!!【PRIDE JERSEY】Fashion Design/Traditional/FSN-119. Sportswear/Activewear-Single
 ▶BEST OF DISCIPLINE/GOLD!!!【PRIDE JERSEY】Product Design/Design for Good/DFG-118. Product Design-Single
 ▶GOLD!!!【PRIDE JERSEY】Advertising/Promotional Materials/ADV-162. Dimensional-Campaign
 ▶GOLD!!!【PRIDE JERSEY】Advertising/Innovation/INV-105. Promotional Materials
 ▶GOLD!!!【PRIDE JERSEY】Fashion Design/Design for Good/DFG-125. Fashion Design-Campaign
 ▶GOLD!!!【PRIDE JERSEY】Product Design/Innovation/INV-115. Product Design
 ▶GOLD!!!【PRIDE JERSEY】Product Design/Wildcard/PRD-115. Single or Series
 ▶SILVER!!【PRIDE JERSEY】Brand/Communication Design/Innovation/INV-107. Brand/Communication Design
★One Show 2019
 ▶GOLD!!!【PRIDE JERSEY】DESIGN/INNOVATION/D36. INNOVATION IN DESIGN
 ▶BRONZE!【PRIDE JERSEY】PUBLIC RELATIONS/INNOVATION/S10. INNOVATION IN PUBLIC RELATIONS
 ▶BRONZE!【PRIDE JERSEY】CULTURAL DRIVER/W01. NEW TRENDS
 ▶Merit!【PRIDE JERSEY】INTELLECTUAL PROPERTY/PHYSICAL PRODUCT/L01. PHYSICAL PRODUCT
★ANDY Awards 2019
 ▶GOLD!!!【PRIDE JERSEY】IDEA
 ▶GOLD!!!【PRIDE JERSEY】CRAFT
★ADFEST 2019
 ▶GOLD!!!【PRIDE JERSEY】Branded Experience & Engagement Lotus: BE09 Sponsorship & Brand Partnership
 ▶GOLD!!!【PRIDE JERSEY】Design Lotus: DE02 Product Design: Consumer Products
 ▶SILVER!!【PRIDE JERSEY】Design Lotus: DE03 Product Design: Innovative & Sustainable Design
 ▶BRONZE!【PRIDE JERSEY】Branded Entertainment Lotus: BE09 Best Use of Talent
 ▶BRONZE!【PRIDE JERSEY】Branded Entertainment Lotus: BC11 Best Use of Sports
 ▶SILVER!!【ProPILOT HOTEL】Interactive Lotus/IT05 Digital Integrated Campaign: Cars, Other Vehicles, Accessories & Auto Services
 ▶SILVER!!【ProPILOT HOTEL】Interactive Lotus/IT19 Best Use of a Prototype Technology
2018
★PR Award Grand Prix 2018
 ▶SILVER!!【Moral questions with no answers. DOTOKU?】Social Communication
★London International Awards 2018
 ▶︎GOLD!!! 【PRIDE JERSEY】Design Product Design
 ▶︎GOLD!!! 【PRIDE JERSEY】Integration Business-to-Consumer
 ▶︎BRONZE! 【PRIDE JERSEY】Design Innovative Use of Design
 ▶︎BRONZE! 【ProPILOT HOTEL】Digital Weird Wonderful Work
★AD STARS
 ▶︎GRAND PRIX!!!!【PRIDE JERSEY】Design:B.Communication Design B06. Promotional Items
 ▶︎GOLD!!!【PRIDE JERSEY】PR:B.Practice&Specialism B02. Corporate Responsibility
 ▶︎GOLD!!!【PRIDE JERSEY】Innovation:A.Product&Service A10. Corporate / Institution
 ▶︎SILVER!!【PRIDE JERSEY】Design:A.Product&Service A10. Corporate / Institution
 ▶︎SILVER!!【PRIDE JERSEY】Social & Influencer:A.Product&Service A10. Corporate / Institution
 ▶︎SILVER!!【PRIDE JERSEY】Social & Influencer:B.Social Insight&Engagement B02. Audience Targeting / Engagement Strategies
 ▶︎SILVER!!【PRIDE JERSEY】PR:A.Product&Service A10. Corporate / Institution
 ▶︎SILVER!!【PRIDE JERSEY】PUBRIC SERVICE ADVERTISING:B. Human Rights
 ▶︎SILVER!!【PRIDE JERSEY】PUBRIC SERVICE ADVERTISING:E. Gender Equality
 ▶︎SILVER!!【ProPILOT HOTEL】Interactive:C.Interactive Craft C06. Interactive Technology
 ▶︎SILVER!!【ProPILOT HOTEL】Promotion:B. Use of Promo & Activation B07 Other digital solutions in a promotional campaign
 ▶︎SILVER!!【ProPILOT HOTEL】PR:B. Use of Practices&Specialism B06. Events & Experiential
 ▶︎BRONZE!【PRIDE JERSEY】Diverse Insights
 ▶︎BRONZE!【SAFETY HACKS】Design:A. Product & Service A08. Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
 ▶︎BRONZE!【SAFETY HACKS】Diverse Insights
 ▶︎BRONZE!【ProPILOT HOTEL】Interactive:A. Product & Service A06.Vehicles
 ▶︎BRONZE!【ProPILOT HOTEL】Interactive:B. Use of Interactive B03 Web Campaigns
 ▶︎BRONZE!【ProPILOT HOTEL】Direct:A. Product & Service A06.Vehicles
 ▶︎BRONZE!【ProPILOT HOTEL】Direct:B. Use of Direct Marketing B03 Use of digital in a direct marketing campaign
 ▶︎BRONZE!【ProPILOT HOTEL】PR:A. Product & Service A06.Vehicles
 ▶︎BRONZE!【ProPILOT HOTEL】Integrated:A. Product & Service A06.Vehicles
 ▶︎BRONZE!【ProPILOT HOTEL】Innovation:A. Product & Service A06.Vehicles
★Ciclope Asia 2018
 ▶︎Winner!【GREEN LIGHT RUN】Special-categories:A)LIVE EXPERIENCE
★CLIO Awards 2018
 ▶︎GRAND CLIO!!!!【PRIDE JERSEY】Partnerships & Collaborations
 ▶︎SILVER!!【PRIDE JERSEY】Brand Design:Direct Marketing
 ▶︎SILVER!!【PRIDE JERSEY】Public Relations:Cause Related
 ▶︎SILVER!!【PRIDE JERSEY】Public Relations:Other
 ▶︎BRONZE!【PRIDE JERSEY】Product Design:Fashion & Lifestyle
 ▶︎BRONZE!【PRIDE JERSEY】Public Relations:Corporate Image
★Spikes 2018
 ▶︎GOLD!!!【PRIDE JERSEY】DESIGN:B: communication design -B02 Promptional Item Design
 ▶︎SILVER!!【PRIDE JERSEY】DESIGN:F. Product Design -F02 Environmental / Social Impact
 ▶︎BRONZE!【PRIDE JERSEY】BRAND EXPERIENCE & ACTIVATION:A.Sector -A12 CSR/Corporate Image
 ▶︎BRONZE!【PRIDE JERSEY】BRAND EXPERIENCE & ACTIVATION:F.Campaign -F01 Integrated Campaign led by Brand Experience & Activation
 ▶︎BRONZE!【PRIDE JERSEY】PR:B.Practices&Specialisms -B04 CSR
 ▶︎BRONZE!【PRIDE JERSEY】DIGITAL:E.Social & Influencer -E05. In uencer / Talent
★71th Dentsu Advertising Award
 ▶︎Winner!【AIG TACKLE THE RISK】Film advertising:Company & Public
★ACC TOKYO CREATIVITY AWARDS
 ▶︎BRONZE!【AIG PRIDE JERSEY】Branded Communication:PR
 ▶︎BRONZE!【AIG PRIDE JERSEY】Branded Communication:Design
 ▶︎BRONZE!【MATSUYA GINZA「Valentine Avenue」】RADIO
★Cannes Lions Festivals 2018
 ▶︎SILVER!! 【AIG / PRIDE JERSEY】PR: Sectors > Consumer Services
 ▶︎SILVER!! 【AIG / PRIDE JERSEY】Product Design: Product Design for Promotional Purposes
 ▶︎BRONZE!【NHK / SAFETY HACKS】 Design:Digital&Interactive Design > Social Engagement
★YOMIURI ADVERTISING AWARDS
 ▶︎Excellence!!【Häagen-Dazs Japan / August 10, Häagen-Dazs Day】
★The 10th Japan Marketing Award
 ▶︎Excellence!! 【THE RESTAURANT OF ORDER MISTAKES Executive Committee / THE RESTAURANT OF ORDER MISTAKES】
★JPPA AWARDS 2018
 ▶︎GOLD!! 【AIG / TACKLE THE RISK】
★ANDY AWARDS 2018
 ▶︎GOLD!! 【adidas / GREEN LIGHT RUN】IDEA
★Webby AWARDS 2018
 ▶︎Webby WINNER!! 【adidas / GREEN LIGHT RUN】ADVERTISING-MEDIA&PR:Technical Achievement
2017
★ADFEST 2017
 ▶︎AGENCY OF THE YEAR!!!! TBWA\HAKUHODO
 ▶︎GRANDE!!! 【TESS / COGY Wheelchair】DESIGN :DE02 Product Design: Consumer Products
 ▶︎GRANDE!!! 【TESS / COGY Wheelchair】INNOVA :IN02 Innovation in Technology
 ▶︎GRANDE!!! 【adidas / GREEN LIGHT RUN】OUTDOOR:OD05 Ambient: Large Scale
 ▶︎SILVER! 【adidas / GREEN LIGHT RUN】OUTDOOR:OD08 Guerilla Marketing
 ▶︎BRANDED CONTENT!! 【adidas / GREEN LIGHT RUN】BRANDED CONTENT: BC05 Best Use of Experiential
 ▶︎BRANDED CONTENT!! 【adidas / GREEN LIGHT RUN】BRANDED CONTENT: BC11 Best Use of Sports
 ▶︎INNOVA!! 【adidas / GREEN LIGHT RUN】INNOVA :IN02 Innovation in Technology
 ▶︎BRONZE!【adidas / GREEN LIGHT RUN】DIRECT:DM13 Best Use of Technology
 ▶︎BRANDED CONTENT!!【AIG / #TackleTheRisk 】BRANDED CONTENT: BC01 Best Use of Fiction Film
 ▶︎BRANDED CONTENT!!【AIG / #TackleTheRisk】BRANDED CONTENT:BC11 Best Use of Sports
 ▶︎SILVER! 【NISSAN / The Professional of Japan】FILM:F19 Internet Film: Cars, Other Vehicles, Accessories, & Auto Services
★The 56th JAA Advertising Awards
 ▶︎MEDALIST(Top10)!! 【NHK / HOW TO CRAFT SAFETY IDEAS GATHERED FROM THE COMMUNITY】Digital ▶︎MEDALIST(Top10)!! 【AIG / TACKLE THE RISK】TVCM
★EPICA AWARDS 2017
 ▶︎SILVER!! 【adidas / GREEN LIGHT RUN】TECHNICAL:PR & PROMOTIONS – 38. Events
★London International Award 2017
 ▶︎GOLD!! 【adidas / GREEN LIGHT RUN】Ambient:Apparel
 ▶︎SILVER!! 【adidas / GREEN LIGHT RUN】Digital : Weird Wonderful Work
 ▶︎SILVER!! 【adidas / GREENLIGHT RUN】Non-Traditional : Live Events – Beyond Advertising
 ▶︎SILVER!! 【Takashimaya / KIMONO WEARING THE RAIN】Design: Art Direction Campaign
 ▶︎SILVER!! 【TESS / COGY Wheelchair】Health & Wellness: Innovation
 ▶︎BRONZE!! 【adidas / GREEN LIGHT RUN】Digital : Innovative Use of Digital
 ▶︎BRONZE!! 【adidas / GREEN LIGHT RUN】The NEW: Creative Use of Data
 ▶︎BRONZE!! 【TESS / COGY Wheelchair】Health & Wellness: Devices and Diagnostics
★ACC TOKYO CREATIVITY AWARDS
 ▶︎GRAND PRIX!!!! 【TESS / COGY】 ▶︎SILVER!! 【AIG / #TACKLE THE RISK】 ▶︎BRONZE!! 【NISSAN / THE PROFESSIONAL OF JAPAN】
 ▶︎BRONZE!! 【adidas / GEREN LIGHT RUN】 ▶︎BRONZE!! 【NISSAN / Test-drive Delivery】
★GOOD DESIGN AWARD 2017
 ▶︎GOOD DESIGN AWARD!! 【Takashimaya / KIMONO WEARING THE RAIN】
★Code Award 2017
 ▶︎Good Innovation!! 【adidas / GREEN LIGHT RUN】 ▶︎Good Campaign!! 【NISSAN / Test-drive Delivery】
★70th Dentsu Advertising Award
 ▶︎First Prize!! 【NISSAN / Test Drive Delivery】Activation Planning
★Spikes Asia 2017
– adidas “Green Light Run”
DIGITAL CRAFT: 1 SILVER
OUTDOOR: 1 SILVER
PROMO&ACTIVATION: 1 BRONZE
– Nissan “The Professional of Japan”
FILM: 1 SILVER
– AIG “#TackleTheRisk”
FILM CRAFT: 1 SILVER
– TESS Co.,Ltd. “COGY Wheelchair”
DESIGN: 2 BRONZE
★AD Stars 2017
– AIG “#TackleTheRisk”
FILM: 1 GOLD
VIDEO STARS: 1 SILVER
– TESS Co.,Ltd. “COGY Wheelchair”
INNOVATION: 1 GOLD
DESIGN: 1 SILVER
– adidas “Green Light Run”
DIRECT: 2 SILVER
PROMO: 1 SILVER
DESIGN: 1 SILVER
PR: 2 BRONZE
INNOVATION: 1 BRONZE
– Nissan “ProPILOT CHAIR”
MEDIA: 1 GOLD, 1 SILVER
PROMO: 2 SILVER
PR: 2 SILVER
– Nissan “The Professional of Japan”
VIDEO STARS: 1 BRONZE
– Takashimaya “KIMONO WEARING THE RAIN”
DESIGN: 1 BRONZE
★Cannes Lions Festivals 2017
– adidas “Green Light Run”
CREATIVE DATA: 1 SILVER, 2 BRONZE
DIRECT: 1 SILVER
CYBER: 1 BRONZE
OUTDOOR: 1 BRONZE
– TESS Co.,Ltd. “COGY Wheelchair”
PRODUCT DESIGN: 1 BRONZE
★The A-List Hollywood Awards 2017
– KING RECORDS “Native Mobile Music Video”
Moving Image Advertising: 1 BRONZE
★ADC 96th Annual Awards
– KING RECORDS “Native Mobile Music Video”
DIGITAL – INTERACTIVE: 1 BRONZE
★One Show 2017
– Tourism Australia “GIGA Selfie”
PRINT & OUTDOOR: 1 SILVER
– Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
INTERACTIVE: 1 BRONZE
INTELLECTUAL PROPERTY: 1 BRONZE
★The 46th Fuji Sankei Advertising Award
-McDonald’s Japan“100% Quality Food Communication Beef/Potato/Chicken/Egg”
-MEDIA (MAGAZINE) : 1 Excellence Award
★ADFEST 2017
– Tourism Australia “GIGA Selfie”
OUTDOOR LOTUS : 1 GRANDE
BRANDED CONTENT & ENTERTAINMENT LOTUS : 1 BRANDED CONTENT
– KING RECORDS “Native Mobile Music Video”
MOBILE LOTUS : 1 GOLD
FILM LOTUS : 1 GOLD
BRANDED CONTENT & ENTERTAINMENT LOTUS : 1 BRANDED CONTENT
– Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
PROMO LOTUS : 1 SLIVER
– HÄAGEN-DAZS “HÄAGEN-HEARTS”
MEDIA LOTUS :1 BRONZE
2016
★Epica Awards 2016
– Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
DIGITAL : 1 GOLD
– KING RECORDS “Native Mobile Music Video”
MEDIA USAGE : 1 BRONZE
★London International Award 2016
– KING RECORDS “Native Mobile Music Video”
BRANDED ENTERTAINMENT : 1 GOLD
DIGITAL: 2 GOLD
DIGITAL: 1 SILVER
The NEW : 1 BRONZE
– Tourism Australia “GIGA Selfie”
BRANDED ENTERTAINMENT : 1 BRONZE
★AD Stars 2016
– KING RECORDS “Native Mobile Music Video”
VIDEO STARS : 1 GRAND PRIX
MOBILE : 1 SILVER
DESIGN : 1 SILVER
INTERACTIVE : 1 BRONZE
– Tourism Australia “GIGA Selfie”
OUTDOOR : 1 SILVER
INTERACTIVE : 1 GOLD , 2 SILVER
MOBILE : 1 GOLD , 1 SILVER
PLACE : 1 BRONZE
VIDEO STARS : 1 SILVER
– Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
INTERACTIVE : 1 GOLD , 1 SILVER
PR : 1 GOLD
INNOVATION : 1 SILVER
PROMOTION : 1 BRONZE
★New Stars AD competition 2016
– Naho Momoi & Hyewon Choi : “PLATE WITH POCKET”GOLD
★56th ACC CM FESTIVAL
– Tourism Australia “GIGA Selfie”
INTERACTIVE : 1 GOLD
– KING RECORDS “Native Mobile Music Video”
INTERACTIVE : 1 SILVER
– McDonald’s “McNOW”
INTERACTIVE : 1 Category Award – Online ad Award
– Nissan Motor Co. Ltd. “Sengen Yazawa-hen” “Sengen Charlotte-hen” “Sengen Mutou-hen”
FILM A – TVCM : 1 SILVER
★Spikes Asia 2016
– Tourism Australia “GIGA Selfie”
DIGITAL : 1 SILVER
OUTDOOR:1 SILVER
DIGITAL : 1 BRONZE
DIRECT:2 BRONZE
– Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
DIGITAL : 1 GRAND PRIX
DIGITAL:1 GOLD
– McDonald’s “McNOW”
DIGITAL CRAFT:1 GOLD
– KING RECORDS “Native Mobile Music Video”
MUSIC:1 MUSIC SPIKE
DIGITAL CRAFT:1 SILVER
MOBILE:1 BRONZE
– Nissan Motor Co. Ltd. “THE X-TREME GOLF CUP”
OUTDOOR:1 BRONZE
★CLIO Sports Awards 2016
– Nissan Motor Co. Ltd. “X-TREME GOLF CUP”
DIRECT : 1 GRAND CLIO
– QUIKSILVER Japan “TRUE WETSUITS”
DIRECT : 1 SILVER
★Cannes Lions Festivals 2016
– Tourism Australia “GIGA Selfie”
CYBER : 1 GOLD
DIRECT : 1 BRONZE
MOBILE : 1 BRONZE
– Kurashiki Central Hospital “SURGEON TRYOUTS”
DESIGN : 1 GOLD
– Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
PROMO & ACTIVATION : 1 BRONZE
– KING RECORDS “Native Mobile Music Video”
CYBER : 1 BRONZE
★Lions Health Festivals 2016
– Kurashiki Central Hospital “SURGEON TRYOUTS”
HEALTH & WELLNESS : 1 GOLD, 1 SILVER
★Asian Marketing Effectiveness & Strategy (AMES)
– McDonald’s “McNOW”
Data & Analytics : 1 GOLD
– Nissan Motor Co. Ltd “The Xtreme Delivery”
Effectiveness : 1 BRONZE
★ New York Festivals International Advertising Awards 2016
– QUIKSILVER JAPAN “TRUE WETSUITS”
PACKAGE & PRODUCT DESIGN : 1 Second Prize Award
BRANDED CONTENT /BRANDED ENTERTAINMENT : 1 Third Prize Award
★ ADC 95th Annual Awards
– QUIKSILVER JAPAN “TRUE WETSUITS”
Advertising – Promotional Materials : 1 BRONZE
★ADFEST 2016
– QUIKSILVER JAPAN “TRUE WETSUITS”
DIRECT : 1 SILVER
DESIGN : 1 BRONZE
PROMO : 1 BRONZE
– McDonald’s “McNOW”
MOBILE : 1 SILVER
2015
★London International Award 2015
– QUIKSILVER JAPAN “TRUE WETSUITS”
BRANDED ENTERTAINMENT : 1 GOLD
★ADWEEK Project ISAAC Awards 2015
– QUIKSILVER JAPAN “TRUE WETSUITS”
Marketing invention : 1 GOLD
★CLIO Awards 2015
– QUIKSILVER JAPAN “TRUE WETSUITS”
DESIGN : 1 BRONZE
DIRECT : 1 BRONZE
★55th ACC CM FESTIVAL
– QUIKSILVER JAPAN “TRUE WETSUITS”
FILM (Online Film) : SILVER
– Nissan DAYZ “0 second Namakigae”
FILM (Online Film) : SILVER
– Nissan Automatic brake “Kakuritsu-hen”
Radio CM : SILVER
★GOOD DESIGN AWARD 2015
– QUIKSILVER JAPAN “TRUE WETSUITS”
Sports,Outdoor : Winner
★Asian Marketing Effectiveness & Stragegy (AMES) 2015
– Suntory Holdings Limited “3D on the Rocks”
Digital Strategy : 2 BRONZE
★Cannes Lions 2015
– QUIKSILVER JAPAN “TRUE WETSUITS”
PR : 1 GOLD, 1 SILVER
DESIGN : 1 SILVER
★PR Week Awards Asia
– NISSAN “Nissan Social Media Project”
CE. Japan/Korea PR Campaign of the Year : Finalist
★Transit Advertising Awards 2015
– Kracie Holdings, Ltd. “FRISK – Pool / Seat / Patrol lamp”
Station Poster Award : Grand prize
★AD Stars 2015
– QUIKSILVER JAPAN “TRUE WETSUITS”
DESIGN : 1 GOLD, 1 SILVER
DIRECT : 2 SILVER
PROMOTION : 1 SILVER, 1 BRONZE
OUTDOOR : 1 SILVER, 1 BRONZE
– NISSAN “THE XTREME DELIVERY”
PROMOTION : 1 SILVER, 1 BRONZE
MEDIA : 1 BRONZE
★New Stars AD competition 2015
– Shun Akeda (and his partner) “Retouched With Busan”
BRONZE
– ame 2015 –
 products & services – beverages / alcoholic, Silver, Suntory, 3D on the Rocks
 use of discipline – design, Silver, Suntory, 3D on the Rocks
– D&AD 2015 –
 Digital Marketing / Innovative Use of Technology, Wood Pencil, Suntory, 3D on the Rocks
 DESIGN, 2 Third Prize Awards, Suntory, 3D on the Rocks
 DIRECT & COLLATERAL, Third Prize Award, Suntory, 3D on the Rocks
 DIGITAL, 2 Third Prize Awards, Suntory, 3D on the Rocks
– ADFEST –
 INTERACTIVE LOTUS, GOLD, Suntory, 3D on the Rocks
 BRANDED CONTENT & ENTERTAINMENT LOTUS, GOLD, Suntory, 3D on the Rocks
 OUTDOOR LOTUS, SILVER, Suntory, 3D on the Rocks
 INTERACTIVE LOTUS, SILVER, Suntory, 3D on the Rocks
 DESIGN LOTUS, SILVER, Suntory, 3D on the Rocks
 INTERACTIVE LOTUS, BRONZE, Suntory, 3D on the Rocks
 PROMO LOTUS, BRONZE, IKEA Japan, IKEA Happy Transit
2014
– Campaign Asia Pacific Agency of The Year Award2014 –
 JAPAN CREATIVE AGENCY OF THE YEAR, Gold, TBWA\HAKUHODO
 JAPAN/KOREA AGENCY HEAD OF THE YEAR, Winner, Ichiro Zama
 JAPAN/KOREA NEW BUSINESS TEAM OF THE YEAR, Winner, TBWA\HAKUHODO\QUANTUM
 JAPAN/KOREA PLANNER OF THE YEAR, Winner, Takuro Amada
 JAPAN/KOREA TALENT MANAGEMENT PERSON/TEAM OF THE YEAR, Winner, Eiji Takahashi
 JAPAN/KOREA YOUNG ACHIEVER OF THE YEAR, Winner, Rosa Uchima
– ISAAC Awards –
 Marketing&Advertising / Design invention, Gold, Suntory, 3D on the Rocks
– Code Award –
 Best Campaign, Suntory, 3D on the Rocks
– Good Design Award –
 Winner, Suntory, 3D on the Rocks
 Winner, Nissan, Omoiyari Light Undo
 Winner, Nissan, One Way Car Sharing Service
– 54th ACC CM FESTIVAL –
 Marketing Effectiveness Category Grand Prix, adidas Japan, Japan National Football Team Uniform ‘Waninare, Nihon’
 TV Commercial Category Silver, UNITED ARROWS, koisuru label ‘Todai’
– Spikes Asia –
 Design, 2 Silvers Suntory, 3D on the Rocks
 Direct, 2 Silvers Suntory, 3D on the Rocks
 Promo&Activation, 2 Silvers Suntory, 3D on the Rocks
– AD Stars –
 Outdoor, Gold, Suntory, 3D on the Rocks
 Outdoor, Bronze, Relations, Saddle Blossoms
 Design, Silver, Relations, Saddle Blossoms
 Design, Silver, Suntory, 3D on the Rocks
 Interactive Craft, Silver, Suntory, 3D on the Rocks
 Media, Bronze, Relations, Saddle Blossoms
 Film, Silver, Electrolux Japan, 43dB Symphony
 PR, Silver, Relations, Saddle Blossoms
 Innovation, Bronze, Suntory, 3D on the Rocks
 Promotion, Bronze, Suntory, 3D on the Rocks
– 27th Nikkei Ideal Office Environment Award –
 Kanto New Office Award, TBWA\HAKUHODO
– Tokyo Art Directors Club(ADC) –
 Winner, Yo Kimura/Yuki Tokuno(Art Director)/Kazoo Sato(Creative Director), Suntory, 3D on the Rocks
– Cannes Lions International Festival of Creativity –
 PR Lions, Silver, Relations, Saddle Blossoms
 Direct Lions, Bronze, Suntory, 3D on the Rocks
– ADFEST –
 Promo Lotus, Silver, adidas Japan, The Highest Goal
 Direct Lotus, Bronze, adidas Japan, The Highest Goal
 Direct Lotus, Bronze, Protoleaf, The Soil Restaurant
 Outdoor Lotus, Bronze, Relations, Saddle Blossoms
 Radio Lotus, Bronze, Nissan, Mis-Take

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