TBWA\HAKUHODO planned, coordinated and executed the NISSAN PAVILION, located in the futuristic harbor area of Yokohama Minato Mirai 21.
The interactive and experiential pavilion brings to life Nissans’ vision of “the future of mobility”.
It opened its doors to the public on August 1st, 2020.


With a floor space of 10,000 square meters, the central theme of the pavilion is near-future mobility tech that will enhance and unlock new human potentials.
The entertaining and interactive content, movies and installations within the pavilion stimulates the curiosities and imaginations of adults and children alike.


Other attractions include a dynamic exhibition of the new cross-over EV ARIA, where visitors can ride on this latest piece of Nissan technology too.
There is also the NISSAN CHAYA CAFE which operates solely on the proprietary energy ecosystem, NISSAN ENERGY.


TBWA\HAKUHODO helped design and produce all of these experiences, and even helped devise the menu items for the cafe.