TBWA\HAKUHODO is pleased to announce that Kyoko Yonezawa, the agency’s Head of Innovation, has been selected as a jury member for The One Show 2026, one of the world’s most prestigious creative awards programs.

 

Kyoko drives innovation across TBWA\HAKUHODO, shaping new forms of brand experience that merge technology, creativity, and cultural insight. With a background in engineering and computer science, she works seamlessly across domains where technology redefines storytelling — spanning integrated brand experiences, product innovation, service design, R&D and prototyping, and even art. She is also a devoted cat lover. 

 

[Jury Statement] 
Kyoko Yonezawa 
Head of Innovation, TBWA\HAKUHODO 
IP & Product Design Jury  

 

“I’m honored to serve again as a juror for the IP & Product Design category. This category is unique in how it looks not only at physical or digital products but also at the narratives, worlds, communities and lasting experiences that brands create. I’m looking forward to seeing how each brand builds long-lasting value and to discovering the diverse work coming in from around the world.” 

 

About The One Show 

The One Show, produced by The One Club for Creativity, is widely recognized as one of the most influential global awards programs celebrating excellence in advertising, design, and digital innovation. Established in 1975, it honors the world’s most creative ideas and the highest standards of execution across disciplines. 

 

Each year, The One Show receives tens of thousands of entries from more than 60 countries, reflecting its status as a premier benchmark of creative excellence. Its iconic Gold Pencil remains one of the most coveted symbols of achievement in the global creative industry.