TBWA\HAKUHODO Wins 8 Awards at One Show 2024 for SHELLMET and NISSAN ProPILOT MOP

20 May 2024

Tokyo, May 20th – TBWA\HAKUHODO’s environmentally conscious helmet, “SHELLMET,” took home a total of five awards while NISSAN’s e-Power fueled halftime entertainment experience, ProPILOT MOP won three awards at One Show 2024, in recognition of their outstanding and unique achievements in design and innovation.


SHELLMET Wins Gold in 3 Categories


SHELLMET, the environmentally-friendly and sustainable helmet made from discarded scallop shells has been awarded three Gold Pencils in the Design – Packaging, Design – Innovation, and IP & Product Design categories. SHELLMET was praised not only for its minimal environmental impact throughout the design and production processes, but also for its real life impact in decreasing soil contamination in fishing communities,.


NISSAN ProPILOT MOP Receives Multiple Awards


NISSAN ProPILOT MOP showcased how Nissan’s advanced driving assistance technology, ProPILOT 2.0 could be incorporated into halftime entertainment performances at sporting events. Integrating ProPILOT 2.0 into mops that clean the court, these self-driving mops danced in choregraphed syncronicity with dancers during halftime, showing off the technology in an engaging, highly entertaining way.
In recognition of their innovative design, ProPILOT MOP earned a Bronze Pencil in the Direct Marketing category and Merit awards in two additional categories.


The One Show is recognized as one of the world’s most prestigious award shows in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top three accolades in the creative industry along with the Cannes Lions and Clio Awards, representing a rich legacy of honoring some of the most groundbreaking ideas created by some of the most remarkable minds in creativity.


The results of the One Show 2024 are as follows.


【TITLE:SHELLMET(※Product Name In Japan:HOTAMET)】
CLIENT:Koushi Chemical Industry Co., Ltd.
・Design / Packaging / Sustainable
・Design / Innovation / New Ideas in Design
・IP & Product Design / Innovation / New Ideas in IP & Product Design
・IP & Product Design / Products for Good
・Creative Effectiveness / CSR


CLIENT:Nissan Motor Co. Ltd
・Direct Marketing / Experiential / In-Person Events
・Creative Use of Technology / Experiential / In-person
・Public Relations / Events & Experiential