TBWA\HAKUHODO Appoints Kyoko Yonezawa as Head of Innovation

16 January 2023

TBWA\HAKUHODO announced today Kyoko Yonezawa joins the agency as head of innovation, a newly created role designed to deepen the innovative brand experience offering across the agency. Kyoko will be responsible for building on the agency’s existing foundation, fast-tracking and scaling current capabilities, while developing and executing the agency’s plans to build new offerings with the objective of driving growth for both agency and clients. Kyoko joins from Wieden+Kennedy Tokyo where she was Creative Tech Director.

As an agency, TBWA\HAKUHODO has a history of delivering innovative, purposeful campaigns through creative versatility, storytelling, innovative design, and by challenging themselves to deliver category disruptive communications across the entire customer journey, the recent partnership with Koushi Chemical Industries to develop the Shellmet, and AIG’s Pride Jersey are just two examples of disrupting the category conventions through innovative brand solutions.

Said Chris Iki, chief operating officer, TBWA\HAKUHODO: “Innovative brand experiences have become a priority within the marketing strategy, and as creative marketers, it’s vitally important we provide a cohesive lens with which to affect disruptive growth. As such Koyko will work across the entire agency, to achieve greater creative synergy.”

Commenting on this appointment Kyoko said: “In this age of unpredictable events, innovative solutions that are loved by people, add value, and take root in society are the keys to creating a bond between brands and the audience. In this exciting time, I am thrilled  to create new value that the world has never seen together with the team at TBWA\HAKUHODO based on the method of Disruption®︎.”

Press Release: click here