TBWA\HAKUHODO takes home 3 awards at the Clio Awards 2024, including 1 Gold and 1 Silver for “SHELLMET”, an environmentally friendly protective helmet made from discarded scallop shells, developed in partnership with Koushi Chemical Industry Co., Ltd., and 1 Bronze for the “ProPILOT MOP”, which integrated Nissan’s ProPILOT technology into an exciting halftime entertainment performance.

The result of the Clio Awards 2024 is as follows.

【SHELLMET】
<Gold> Design / Sustainability
<Silver> Innovation / Design

【ProPILOT MOP】
<Bronze> Branded Entertainment & Content / Experience/Activation