TBWA\HAKUHODO is proud to announce that Kyoko Yonezawa, Head of Innovation at TBWA\HAKUHODO, has been appointed as a juror representing the Asia region for The International ANDY Awards 2026 — one of the industry’s most respected and influential global advertising competitions.

 

With a background spanning aerospace engineering, human-computer interaction, and creative technology, Yonezawa has built a reputation as one of Japan’s leading figures in innovation and design. Her work has earned some of the industry’s highest honors, including the Cannes Lions Titanium Grand Prix, D&AD Black Pencil, Japan Media Arts Festival Grand Prize, and Good Design Gold Award, among others.

 

“I‘m honored to serve again as a Regional Jury member for the ANDY Awards this year,” said Kyoko Yonezawa, Head of Innovation at TBWA\HAKUHODO. “There’s so much richness in Asian creativity — layers of culture, emotion, and uniqueness that sometimes get lost in translation. I hope to help those voices be seen and celebrated. I‘m looking forward to discovering bold ideas that move the world from our region.”

 

Established in 1964 by The Advertising Club of New York, the ANDY Awards celebrate ideas that redefine creativity, honoring work distinguished by purity of concept, craftsmanship, innovation, and cultural impact. Judged by a select, invitation-only panel of global creative leaders — including CCOs and CEOs from top agencies and brands — the awards are known for their real-time, open feedback process and are widely regarded as a barometer for the year’s most groundbreaking work, often predicting Cannes Lions winners and beyond.

 

Profile: Kyoko Yonezawa

Head of Innovation, TBWA\HAKUHODO 

Kyoko Yonezawa studied Aerospace Engineering at the University of Tokyo and pursued graduate research in Human-Computer Interaction. While in school, she was selected for Japan’s Exploratory IT Human Resources Project (MITOU Program), through which she developed the cat-wearable device Cat@Log. 

 

She began her career at Dentsu in 2010, followed by a secondment to the space startup ispace, before joining Wieden+Kennedy Tokyo in 2020 as Creative Tech Director. Since joining TBWA\HAKUHODO in 2023, she has led a wide range of innovation-driven projects across campaign planning, experience design, product innovation, service design, R&D, and interactive art — continuing to explore the intersection of creativity, culture, and technology.