Tokyo, Japan – TBWA\HAKUHODO has earned Gold at The International ANDY Awards 2025 for its work on McDonald’s Japan’s “No Smiles” campaign, marking another major milestone in the agency’s pursuit of boundary-pushing, culturally resonant creativity. Recognized as one of the most respected global competitions, the ANDYs honor bold ideas that set new standards for innovation, craft, and impact.  

 

Hosted by The ADVERTISING Club of New York, The International ANDY Awards has served as a barometer of creative excellence in advertising for over 60 years — and is widely seen as a predictor of the industry’s best, honoring the craft, innovation, and bravery that propel our industry forward. Judging is carried out by a unified, invitation-only jury of global creative leaders, including CCOs and CEOs from top agencies and brands, offering entrants real-time feedback in an open and transparent setting. 

 

“No Smiles” was recognized for its originality and cultural relevance, standing out among thousands of global submissions. Its selection reflects the campaign’s ability to connect with contemporary audiences and spark meaningful dialogue beyond advertising. 

 

This honor adds to the campaign’s growing international acclaim, including Grand Prix at Spikes Asia 2025, Clio Music Awards 2024, LIA 2024, and New York Festivals 2024, as well as a Gold win at Cannes Lions 2024.

 

Awarded Project: 

Client: McDonald’s Japan 
Title: No Smiles 
■ Gold Andy 
・Category: IDEA

 

For more information, visit: https://www.andyawards.com/winners