TBWA\HAKUHODO Inc., the leading disruption creative agency based in Tokyo, is thrilled to announce its exceptional success at ADFEST 2024. The agency was honored with the prestigious ‘Grande INNOVA LOTUS’ award for SHELLMET, marking its first Grand Prix win at ADFEST in the last four years. This significant achievement in the innovation category was complemented by additional accolades, including a Gold award in both the ‘DESIGN LOTUS’ and ‘PR LOTUS’ categories, and a Silver award in the ‘SUSTAINABLE LOTUS’ category, culminating in four distinguished awards.
ADFEST is one of the Asia Pacific region’s most prestigious advertising awards, bringing attention to remarkable creative work since 1998. This year, a total of 1,587 entries were received and these were judged under the theme of “Human Intelligence”.

The detailed results are as follows:

Client: Koushi Chemical Industry
Title: SHELLMET（※ Product trades under the name “HOTAMET” in Japan）
■GRANDE
・INNOVA LOTUS (Innovation)
■GOLD
・DESIGN LOTUS (Design)
・PR LOTUS (PR)
■SILVER
・SUSTAINABLE LOTUS (Contribution to Sustainable Development Goals)