TBWA\HAKUHODO has once again reinforced its standing as a creative powerhouse, earning the coveted GOLD in “Creative Agency of the Year” at Campaign Asia-Pacific’s Japan/Korea Agency of the Year 2025 awards. This marks the 13th time the agency has claimed this top accolade, reaffirming its position as Japan’s most consistently awarded creative agency.

 

In addition to this milestone, TBWA\HAKUHODO received a total of three GOLD awards—for Creative Agency of the Year, Production Company of the Year, and Best Culture—recognizing the agency’s comprehensive excellence across creativity, production, and organizational culture. The agency also earned three SILVER awards, including Media Agency of the Year (the highest recognition in the category this year), Talent Development Program of the Year, and Event Marketing Agency of the Year.

 

The agency also celebrated outstanding individual achievements across multiple disciplines:
• Young Creative Person of the Year: Shohei Oishi (Copywriter / Creative Director)
• Account Person of the Year: Juri Itsuki (Account Director)
• Strategic/Brand Planner of the Year: Daisuke Tanaka (Strategic Planning Director)

 

As part of the TBWA collective, TBWA\Media Arts Lab Tokyo—Apple’s bespoke agency in Japan—was also recognized with GOLD in the Japan/Korea Specialist Agency of the Year category. Across the awards, the TBWA collective in Japan earned ten prestigious titles spanning agency and individual categories, underscoring its creative leadership and the depth of its talent across every discipline.

 

Award Highlights
Agency Categories:
• Japan Creative Agency of the Year: GOLD (TBWA\HAKUHODO)
• Japan/Korea Production Company of the Year: GOLD (DISCO/ TBWA\HAKUHODO)
• Japan/Korea Best Culture: GOLD (TBWA\HAKUHODO)
• Japan/Korea Specialist Agency of the Year: GOLD (TBWA\Media Arts Lab Tokyo)
• Japan Media Agency of the Year: SILVER (TBWA\HAKUHODO)
• Japan/Korea Talent Development Program of the Year: SILVER (TBWA\HAKUHODO)
• Japan/Korea Event Marketing Agency of the Year: SILVER (TBWA\HAKUHODO)

 

Individual Categories:
• Japan/Korea Young Creative Person of the Year: Shohei Oishi (Creative Director)
• Japan/Korea Account Person of the Year: Juri Itsuki (Account Director)
• Japan/Korea Strategic/Brand Planner of the Year: Daisuke Tanaka (Strategic Planning Director)