TBWA\HAKUHODO Appoints Wataru Uchida as New President and CEO

01 April 2024

Tokyo, Japan – TBWA\HAKUHODO Inc., the leading disruptive creative agency, proudly announces the appointment of Wataru Uchida as their new President and Chief Executive Officer, succeeding Akihiko Imai, effective April 1.

Bringing a wealth of experience from his tenure within the Hakuhodo network since 1992, and later at TBWA\HAKUHODO since its inception, Uchida has been instrumental in integrating digital innovation with traditional marketing. His leadership has catalyzed brand evolution, emphasizing a holistic brand experience rooted in the agency’s DISRUPTION®️ philosophy.

Reflecting on his new role, Uchida shared, “In this era of rapid change, where the role of advertising and AI’s influence are hotly debated, we see an opportunity not just to adapt but to lead with joy. Our creativity, powered by the DISRUPTION®️ methodology, is far from reaching its limit. It’s time to move beyond celebrating past successes and focus on creating meaningful societal change.”

Under Uchida’s vision, TBWA\HAKUHODO is set to further its mission of transcending traditional advertising boundaries, fostering innovations that drive not only brand growth but also societal progress.

Under Wataru’s new leadership, TBWA\HAKUHODO continues to inspire, transcending convention through its extraordinary talent. The agency is committed to generating groundbreaking ideas and innovations that not only propel brands and businesses forward but also foster meaningful social change.

Chris Iki, Chief Operating Officer, expressed confidence in Uchida’s leadership, stating, “Wataru’s deep understanding of our culture and his visionary approach are exactly what we need to navigate the future of advertising and beyond.”