TBWA\HAKUHODO won in total of 4 Lions at the Cannes Lions International Festival of Creativity 2023, including 2 Gold, and 2 Bronze Lions.
Held from June 19-23 in Cannes, France, the annual International Festival of Creativity is one of the world’s most prominent advertising and communications events, and this year celebrates its 70th anniversary since its establishment.

Award details:
Client: Koushi Chemical Industry Co.
Campaign: SHELLMET
＜GOLD＞
◼︎ DESIGN LIONS（F. Product）
◼︎ INNOVATION LIONS（A. Innovation）
 ＜BRONZE＞
◼︎CREATIVE BUSINESS TRANSFORMATION（C. Product & Service）
※ SHELLMET Partner Companies
・Product Design: quantum
・Product Development: Koushi Chemical Industry Co.
※ Official website: https://koushi-chem.co.jp/hotamet/en/

Client: Asahi Shimbun
Campaign: Journa-Rhythm
＜BRONZE＞
◼︎ ENTERTAINMENT LIONS FOR MUSIC（A. Branded Content for Music）
※ Official website: https://www.asahi.com/ads/journarhythm/