TBWA\Hakuhodo Launches internal game contents on its new metaverse office

27 April 2023

Inventing a New Form of Team Building in the Hybrid Work Era with Metaverse-Based Evacuation Drills

TBWA\HAKUHODO has developed and internally launched “THE ESCAPE,” a game content to be played on its metaverse office. Combining the idea of an evacuation challenge game and disaster preparedness drills, it will be utilized as a tool for “team building” in the hybrid working style as well as improving employees’ disaster awareness.

“The Escape” was developed as part of the Metaverse Project, a game content on the virtual office that enables team building through evacuation drills. It begins with an earthquake at the office, and multiple players work together to evacuate the office while rescuing injured colleagues and handling a fire accident. Players can be immersed in a realistic 3D office space wearing VR headsets, crouching down to secure their own safety and performing firefighting activities to accomplish the required missions one after another. The virtual office is faithfully reproduced the real office, with first aid kits and fire extinguishers placed in exactly the same places as the actual locations.

TBWA\HAKUHODO aims to reach 100% participation rate in disaster drills using “The Escape” and to use the content as a team-building tool across departments. In addition, the program will be added to training programs for new and mid-career employees, to familiarize them with the structure of the office and to stimulate interaction among employees.

As disaster drills and team building during the hybrid work era is the challenge faced by most companies that allow flexibility for employees to choose workplaces, TBWA\HAKUHODO aims to start supporting the introduction of this program in other companies in the future.

Press release: click here