The results of ADFEST 2020, which was canceled last year due to COVID19, has been released. This year, TBWA\HAKUHODO won a total of 14 awards, including 3 Gold. ADFEST is one of the largest and most prestigious advertising awards in the Asia Pacific and the Middle East region.

The detailed results are as follows　*some works are omitted from the list.

Client: Japan Para Table Tennis Associations(JPTTA)

Title: THE MOST CHALLENGING PINGPONG TABLE

◼︎GOLD

・BRAND EXPERIENCE：Exhibitions and Installations

・BRANDED ENTERTAINMENT LOTUS：Use of Experiential

Client：Daiki Angel Help Co., Ltd.

Title： The Restaurant of Mistaken orders

◼︎GOLD

・BRAND EXPERIENCE：LAUNCH / RE-LAUNCH

◼︎SILVER

・BRANDED ENTERTAINMENT LOTUS：Use of Experiential

・DESIGN LOTUS：Integrated Design Campaign

◼︎BRONZE

・DESIGN LOTUS：Exhibitions Events & Public Environment

・PR LOTUS / IMPLEMENTATION：Use of Events & Stunts

Client：McDonald’s Japan

Title: #TIRORITUNE

◼︎SILVER

・BRANDED ENTERTAINMENT LOTUS：Use of Music Content

・EFFECTIVE LOTUS：Effective Lotus: Small Budget

◼︎BRONZE

・AUDIO LOUTUS：Innovative Use of Audio & Radio

・BRANDED ENTERTAINMENT LOTUS： Use of User Generated Content