TBWA\HAKUHODO WINS 14 AWARDS AT ADFEST2020 INCLUDING 3 GOLD

16 February 2021

The results of ADFEST 2020, which was canceled last year due to COVID19, has been released. This year, TBWA\HAKUHODO won a total of 14 awards, including 3 Gold. ADFEST is one of the largest and most prestigious advertising awards in the Asia Pacific and the Middle East region.

The detailed results are as follows


Client: Japan Para Table Tennis Associations(JPTTA)

Title: THE MOST CHALLENGING PINGPONG TABLE

◼︎GOLD

・BRAND EXPERIENCE:Exhibitions and Installations

・BRANDED ENTERTAINMENT LOTUS:Use of Experiential


Client:Daiki Angel Help Co., Ltd.

Title: The Restaurant of Mistaken orders

◼︎GOLD

・BRAND EXPERIENCE:LAUNCH / RE-LAUNCH

◼︎SILVER

・BRANDED ENTERTAINMENT LOTUS:Use of Experiential

・DESIGN LOTUS:Integrated Design Campaign

◼︎BRONZE

・DESIGN LOTUS:Exhibitions Events & Public Environment

・PR LOTUS / IMPLEMENTATION:Use of Events & Stunts


Client:McDonald’s Japan

Title: #TIRORITUNE

◼︎SILVER

・BRANDED ENTERTAINMENT LOTUS:Use of Music Content

・EFFECTIVE LOTUS:Effective Lotus: Small Budget

◼︎BRONZE

・AUDIO LOUTUS:Innovative Use of Audio & Radio

・BRANDED ENTERTAINMENT LOTUS: Use of User Generated Content


Client: TikTok For Business Japan

Title: #BPM100 DANCE PROJECT

◼︎BRONZE

・BRANDED EXPERIENCE LOTUS:Use of Digital & Social Platforms

・DIRECT LOTUS:CO-CREATED&USER GENERATED CONTENT

・PR LOTUS: Use of Social in a PR Campaign