Tokyo, Japan – TBWA\HAKUHODO proudly announces that its “No Smiles” campaign for McDonald’s Japan has been awarded the Grand Prix and a Gold at the prestigious 2025 Clio Music Awards.

 

The Clio Awards are one of the world’s three major advertising awards, alongside The One Show and Cannes Lions International Festival of Creativity. The Clio Music Awards specifically recognize excellence in the use of music to connect brands and consumers, encompassing artist self-promotion, music marketing, brand collaborations, and advertising’s utilization of music.

 

The award-winning “No Smiles” campaign offers a fresh perspective on McDonald’s “Smile 0 Yen” brand asset. It has resonated deeply with Generation Z, who aspire to be themselves even in the workplace, and has already garnered significant international acclaim, winning five awards including a Gold at the 2024 New York Festivals Advertising Awards, three awards including a Gold at Cannes Lions 2024, five awards including a Gold at MAD STARS 2024, Bronze at the APAC Effie Awards 2024, and Grand Prix at the London International Awards 2024.

 

Winning the Grand Prix at the Clio Music Awards underscores “No Smiles” as a world-class example of music-driven creative excellence, a testament to TBWA\HAKUHODO’s creative strategy and the strong partnership with McDonald’s Japan.

 

Award Results:

Award-Winning Creation: “No Smiles”

Advertiser: McDonald’s Japan

• Grand Clio: Branded Content & Collaborations / Partnerships, Sponsorships & Collaborations / Partnerships, Sponsorships & Collaborations
• Gold Clio: Use of Music in Advertising / Use of Music in Film/Video Advertising / 61

 

Clio Music Award Website: https://clios.com/winners-gallery/