TBWA\HAKUHODO is the proud recipient of a total of 14 awards, including three Grand Prix and three Gold, from the 2023 63rd ACC TOKYO CREATIVITY AWARDS.

Hosted by the All Japan Confederation of Creativity, the ACC Tokyo Creativity Awards are Japan’s largest and most prestigious accolade in the field of creativity across a vast array of categories.

The awards won by TBWA HAKUHODO are as follows:

The Work：SHELLMET

■The Minister of Internal Affairs and Communications Award / ACC Grand Prix

・Design category

■ACC Silver

・PR category

・Creative Innovation category

The Work：ProPILOT MOP

■The Minister of Internal Affairs and Communications Award / ACC Grand Prix

・Media Creative category

■ACC Bronze

・Branded Communication
 Category A：Digital Experience

The Work：TECH for LIFE

■ACC Gold

・Marketing Effectiveness category

The Work： McDonald’s “Blue Mac Day”

■ACC Silver

・Branded Communication
Category B

■ACC Bronze

・PR category

The Work：The Fable “※Advertising regulations means I must hold a mackerel”

■ACC Gold

・Branded Communication
Category B：Promotion/Activation

・Media Creative category

■ACC Bronze

・Branded Communication
Category C：Social influence

The Work：Nissan Sakura Launch Campaign

■ACC Silver

・Marketing Effectiveness category

The Work：The Perfect Pair (A culture-shifting act of courage undertaken

by a Century-old quality chopstick brand)

■ACC Bronze

・PR category

The Work：Monster Strike

■The Minister of Internal Affairs and Communications Award / ACC Grand Prix

・Film category/Category B : Online Film