24 November 2020

P&G know-how and training shared for essential business leadership skills training

TBWA\HAKUHODO, together with P&G Japan and WE Connect International carried out the “Women Entrepreneurs Development Program (WEDP)” for women business leaders from Sep 24 to Oct 6 2020, via online.

WEDP is a program that was designed to foster the growth of more women entrepreneurs in Japan. So far, the program has been held in Singapore, Indonesia, Mexico, Brazil and South Africa.

Through its rich creative oeuvre, TBWA\HAKUHODO has consistently been sending out the message of diversity and inclusion to the world while P&G Japan, has continuously and proactively pushed for the growth of women-led entrepreneurship with “diversity and inclusion” as its core business strategy. Both companies understand how fundamental diverse business leadership is for true success and innovation. It is this common viewpoint at the heart of both companies involved, that led to this partnership being formed, to support women entrepreneurs in Japan.

All the sessions were held online, with 17 women entrepreneur participants from a wide variety of fields including language teaching, fair trade businesses, career support, fashion, systems development and the chemicals industry.

TBWA\HAKUHODO will continue to do everything it can to support women empowerment in all fields, and will also continue to help build a more inclusive society for all people.

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