NISSAN unveils its new NISSAN PAVILION coordinated by TBWA\HAKUHODO

31 July 2020

An experiential entertainment facility showcasing future mobility concepts

Nissan Motor Corporation has announced the launch of the Nissan Pavilion in Yokohama, a new interactive entertainment facility that allows customers to experience how the company envisions the future of mobility.

The impressive 10,000 square-meter, zero-emission space offers a variety of experiential content showcasing Nissan’s unique technology and features. It will be opening to the public on Aug 1.

The facility was planned and developed in partnership with TBWA\HAKUHODO, working on its creative concept, design, and interactive content production, with the ultimate goal of ‘energizing
human potential’ by allowing visitors to witness how cars and technology can enhance people’s perspectives, connection, and revitalization of a city.

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