TBWA and Nissan United Support Design Development of New Nissan Communications Logo

30 July 2020

・Nissan Introduced a New Illuminated Logo, Created by Nissan’s Design Team
・A Modern, Bold and Flexible Visual Identity System Was Brought to Life by TBWA’s Nissan United and Design by Disruption
・Emblem to First Appear on the Flagship EV Nissan Ariya in 2021

New York, July 21, 2020 — At its World Premiere Event, filmed in Yokohama and streamed virtually around the world, Nissan last week unveiled a new brand logo and visual identity, symbolic of a new chapter in its history.

The brand’s bold, modern redesign will be featured on Nissan’s website and communications materials around the world. The new emblem will first appear as an illuminated badge on Nissan’s all new flagship electric vehicle, the Nissan Ariya, arriving in 2021.

As a collaborative effort years in the making, the new emblem was first created by Nissan’s global design team as a badge to live on future cars, with Nissan United (the multidisciplinary unit within TBWA that drives Nissan’s marketing and communications globally) and TBWA’s Design by Disruption (DXD) unit building out a flexible and wide-ranging brand identity system in the months that followed. The brand identity includes applications in both 2D and 3D for all communications, including advertising, digital platforms, websites, dealerships and more.

More information on the new emblem and brand identity viewed at thenissannext.com.
Press Release : click here