TBWA\HAKUHODO announces new structure for its consulting unit, appointing Keita Kawakatsu as Head of Disruption® Consulting, to help build the new normal for brands

25 June 2020


TBWA\HAKUHODO has named Keita Kawakatsu as Head of Disruption® Consulting. The business unit was established in 2018, and draws on its proprietary Disruption® methodology, to pioneer and foster new areas of business growth for brands while also invigorating brand strategies – a welcomed evolution to the traditional ad agency model.


Disruption® Consulting has now launched a new offering to help brands create further value in a post-COVID 19 world, through a ‘Visioning Framework’ and a strong focus on brand core values.


The visioning framework is central to this consulting practice. Particularly at this moment in history when the pandemic is triggering enormous change in traditional spheres of business and value creation, brands must be ever more vision-driven to navigate the waves of the future.


Find out more about visioning framework here


Keita has over 20 years’ experience in brand marketing, communication and strategy building, in a variety of categories such as food, beverages, finance and telecommunications, to name a few. He was named ‘Japan/Korea Planner of the Year’ at Campaign Asia-Pacific Agency of the Year awards in 2018.


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