TBWA\HAKUHODO wins Creative Agency of the Year by Campaign Asia Pacific for the 5th consecutive year

02 December 2014

TBWA\HAKUHODO won Gold for “Agency of the Year 2014” in the Japan category, hosted by Asia’s largest advertising magazine Campaign Asia Pacific.


The “Creative Agency of the Year” award comprehensively recognizes all of the diverse

facets of an agency’s operations, including: achievement of business goals,

new business development efforts, as well as human resource development and overall contributions to the industry. The honors received by the agency also applauded excellence in Agency Head, New Business Development and Planning with recognition in both individual and team categories for the Japan and South Korea region, following a number of awards achieved in the previous year. It also marks the third time TBWA\HAKUHODO has been awarded Agency Head of the Year (since 2013), and the third consecutive year winning the New Business Development Team of the Year (since 2012).


  • Agency Head of the Year

President and CEO Ichiro Zama

  • New Business Development Team of the Year


  • Planner of the Year

Strategic Planning Supervisor Takuro Amada

  • Talent Management of the Year

Disruption Lab Senior Management Planning Director and Assistant CFO Eiji Takahashi

  • Young Achiever of the Year

Chief Product Designer Rosa Uchima


“I feel greatly honored that we have received the Creative Agency of the Year award for the fifth consecutive year and built on our reputation for excellence as a top agency in Japan. We have engaged in a number of exciting projects this year. From the bottom of my heart, I would like to thank all of our clients who gave us the opportunity. Furthermore, this year, we have established a new organization TBWA HAKUHODO QUANTUM in an effort to go beyond the borders of conventional advertising and we launched a new business development team that generates new business through collaboration between leading companies and start-up venture companies. We will further accelerate our innovation next year in order to make the next leap forward,” said President and CEO Ichiro Zama.