Tokyo, Japan — TBWA\HAKUHODO is proud to announce that four of its campaigns have been honored at the 104th ADC Annual Awards, one of the world’s most respected global competitions celebrating design and creative excellence. The agency received three Bronze Cubes and two Merits across multiple disciplines, underscoring its continued leadership in delivering bold, culturally resonant work that connects across borders. This year’s ADC Awards attracted 10,935 entries from 59 countries and regions. 

 

Established in 1920, the NY ADC Awards is the world’s longest-running international competition celebrating excellence in design, advertising, and creative communications. Now in its 104th edition, the awards honor work that pushes boundaries across a wide range of disciplines — from advertising and product design to illustration and experiential design.  

 

This recognition further demonstrates TBWA\HAKUHODO’s commitment to crafting ideas that push creative boundaries, ignite public dialogue, and elevate the role of brands in shaping a better future. 

 

Award Details: 

 

Campaign: No Smiles 
Client: McDonald’s Japan 
■ Bronze Cube 
・Branded Content & Entertainment – Online Video (Long Form) 

 

Campaign: PRIDE CODE 
Client: The Asahi Shimbun & Spotify 
■ Bronze Cube 
・Out of Home – Poster (Campaign) 

 

Campaign: The Symphony Plotter 
Client: Japan Philharmonic Orchestra 
■ Bronze Cube 
・Innovation 
■ Merit 
・Live Experience Design – Events / Concerts 

 

Campaign: TRUE BLUE TEXTILE Project 
Client: Kyocera Corporation 
■ Merit 
・ Sustainable / Eco-friendly Products 

 

For more information on the ADC Awards, visit: 
https://www.oneclub.org/adcawards/