ABOUT US

TBWA\HAKUHODO 2006年に博報堂、TBWAワールドワイドのジョイントベンチャーとして設立された総合広告会社です。博報堂のフィロソフィーである「生活者発想」「パートナー主義」とTBWAがグローバル市場で駆使してきた「DISRUPTION(R)」メソッドを中心とした独自のノウハウを融合。質の高いソリューションを創造し、クライアントのビジネスの成長に貢献します。

DISRUPTION(R) それは既成概念に縛られず、常識を壊し、新しいヴィジョンを見いだすTBWA\HAKUHODOの哲学です。マーケティングに限らず、ビジネスにおけるすべての局面でディスラプションという新しい視点を武器にブランドを進化させるアイデアを生み出します。


CONTACT

株式会社TBWA HAKUHODO
〒105-0023 東京都港区芝浦1-13-10 第3東運ビル
03 5446 7200
お問い合わせ
新規お取り引きのご相談 : inquiry.otoiawase@tbwahakuhodo.co.jp
採用に関するお問い合わせ : recruit.saiyou@tbwahakuhodo.co.jp
その他のお問い合わせ : inquiry.otoiawase@tbwahakuhodo.co.jp
お問い合わせ
新規お取り引きのご相談 :
inquiry.otoiawase@tbwahakuhodo.co.jp
採用に関するお問い合わせ :
recruit.saiyou@tbwahakuhodo.co.jp
その他のお問い合わせ
inquiry.otoiawase@tbwahakuhodo.co.jp

CORPORATE DATA

会社名 :
株式会社TBWA HAKUHODO
設立日 :
2006年8月1日
代表者 :
代表取締役社長兼CEO 今井 明彦
役員 :
取締役会長 座間 一郎
取締役(非常勤) 沢田 邦彦(博報堂 DYホールディングス代表取締役副社長)
取締役(非常勤) キース・スミス(TBWAワールドワイドインターナショナル プレジデント)
取締役(非常勤) デニ・ストライフ(TBWAワールドワイド CFO)
Chief Operating Officer 井木 クリストファー啓介
常務執行役員 高松 充
常務執行役員 松井 美樹
監査役 禿河 毅(博報堂DYホールディングス グループ経理財務局長 博報堂 経理財務局長 博報堂DYメディアパートナーズ 経理財務局長)
執行役員 Chief Creative Officer 佐藤 カズー
執行役員 Client Business Director 河村 ゆう子
執行役員 内田 渉
執行役員 Chief Financial Officer 田川 啓二郎
組織部門 :
第1アカウントグループ
第2アカウントグループ
第3アカウントグループ
日産ビジネスユニット営業局
メディアソリューションズディビジョン
イベントプロデュースディビジョン
デジタルアーツネットワーク
ディスラプション ラボ
コーポレートプラニング室
事業推進室
Media Arts Lab\Tokyo
日産グローバルコーディネーションユニット
所在地 :
〒105-0023 東京都港区芝浦1-13-10 第3東運ビル
人員数 :
約400名
事業概要 :
総合広告事業全般
資本構成 :
博報堂(60%) : http://www.hakuhodo.co.jp
TBWA(40%) : http://www.tbwa.com

2016年10月1日現在

AWARDS

2016
★London International Award 2016
- KING RECORDS “Native Mobile Music Video”
BRANDED ENTERTAINMENT : 1 GOLD
DIGITAL: 2 GOLD
DIGITAL: 1 SILVER
The NEW : 1 BRONZE
- Tourism Australia “GIGA Selfie”
BRANDED ENTERTAINMENT : 1 BRONZE
★AD Stars 2016
- KING RECORDS “Native Mobile Music Video”
VIDEO STARS : 1 GRAND PRIX
MOBILE : 1 SILVER
DESIGN : 1 SILVER
INTERACTIVE : 1 BRONZE
- Tourism Australia “GIGA Selfie”
OUTDOOR : 1 SILVER
INTERACTIVE : 1 GOLD , 2 SILVER
MOBILE : 1 GOLD , 1 SILVER
PLACE : 1 BRONZE
VIDEO STARS : 1 SILVER
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
INTERACTIVE : 1 GOLD , 1 SILVER
PR : 1 GOLD
INNOVATION : 1 SILVER
PROMOTION : 1 BRONZE
★New Stars AD competition 2016
- Naho Momoi & Hyewon Choi : “PLATE WITH POCKET”GOLD
★56th ACC CM FESTIVAL
- Tourism Australia “GIGA Selfie”
INTERACTIVE : 1 GOLD
- KING RECORDS “Native Mobile Music Video”
INTERACTIVE : 1 SILVER
- McDonald’s “McNOW”
INTERACTIVE : 1 Category Award – Online ad Award
- Nissan Motor Co. Ltd. “Sengen Yazawa-hen” “Sengen Charlotte-hen” “Sengen Mutou-hen”
FILM A – TVCM : 1 SILVER
★Spikes Asia 2016
- Tourism Australia “GIGA Selfie”
DIGITAL : 1 SILVER
OUTDOOR:1 SILVER
DIGITAL : 1 BRONZE
DIRECT:2 BRONZE
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
DIGITAL : 1 GRAND PRIX
DIGITAL:1 GOLD
- McDonald’s “McNOW”
DIGITAL CRAFT:1 GOLD
- KING RECORDS “Native Mobile Music Video”
MUSIC:1 MUSIC SPIKE
DIGITAL CRAFT:1 SILVER
MOBILE:1 BRONZE
- Nissan Motor Co. Ltd. “THE X-TREME GOLF CUP”
OUTDOOR:1 BRONZE
★CLIO Sports Awards 2016
- Nissan Motor Co. Ltd. “X-TREME GOLF CUP”
DIRECT : 1 GRAND CLIO
- QUIKSILVER Japan “TRUE WETSUITS”
DIRECT : 1 SILVER
★Cannes Lions Festivals 2016
- Tourism Australia “GIGA Selfie”
CYBER : 1 GOLD
DIRECT : 1 BRONZE
MOBILE : 1 BRONZE
- Kurashiki Central Hospital “SURGEON TRYOUTS”
DESIGN : 1 GOLD
- Nissan Motor Co. Ltd. “INTELLIGENT PARKING CHAIR”
PROMO & ACTIVATION : 1 BRONZE
- KING RECORDS “Native Mobile Music Video”
CYBER : 1 BRONZE
★Lions Health Festivals 2016
- Kurashiki Central Hospital “SURGEON TRYOUTS”
HEALTH & WELLNESS : 1 GOLD, 1 SILVER
★Asian Marketing Effectiveness & Strategy (AMES)
- McDonald’s “McNOW”
Data & Analytics : 1 GOLD
- Nissan Motor Co. Ltd “The Xtreme Delivery”
Effectiveness : 1 BRONZE
★ New York Festivals International Advertising Awards 2016
- QUIKSILVER JAPAN “TRUE WETSUITS”
PACKAGE & PRODUCT DESIGN : 1 Second Prize Award
BRANDED CONTENT /BRANDED ENTERTAINMENT : 1 Third Prize Award
★ ADC 95th Annual Awards
- QUIKSILVER JAPAN “TRUE WETSUITS”
Advertising – Promotional Materials : 1 BRONZE
★ADFEST 2016
- QUIKSILVER JAPAN “TRUE WETSUITS”
DIRECT : 1 SILVER
DESIGN : 1 BRONZE
PROMO : 1 BRONZE
- McDonald’s “McNOW”
MOBILE : 1 SILVER
2015
★London International Award 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
BRANDED ENTERTAINMENT : 1 GOLD
★ADWEEK Project ISAAC Awards 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
Marketing invention : 1 GOLD
★CLIO Awards 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
DESIGN : 1 BRONZE
DIRECT : 1 BRONZE
★55th ACC CM FESTIVAL
- QUIKSILVER JAPAN “TRUE WETSUITS”
FILM (Online Film) : SILVER
- Nissan DAYZ “0 second Namakigae”
FILM (Online Film) : SILVER
- Nissan Automatic brake “Kakuritsu-hen”
Radio CM : SILVER
★GOOD DESIGN AWARD 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
Sports,Outdoor : Winner
★Asian Marketing Effectiveness & Stragegy (AMES) 2015
- Suntory Holdings Limited “3D on the Rocks”
Digital Strategy : 2 BRONZE
★Cannes Lions 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
PR : 1 GOLD, 1 SILVER
DESIGN : 1 SILVER
★PR Week Awards Asia
- NISSAN “Nissan Social Media Project”
CE. Japan/Korea PR Campaign of the Year : Finalist
★Transit Advertising Awards 2015
- Kracie Holdings, Ltd. “FRISK – Pool / Seat / Patrol lamp”
Station Poster Award : Grand prize
★AD Stars 2015
- QUIKSILVER JAPAN “TRUE WETSUITS”
DESIGN : 1 GOLD, 1 SILVER
DIRECT : 2 SILVER
PROMOTION : 1 SILVER, 1 BRONZE
OUTDOOR : 1 SILVER, 1 BRONZE
- NISSAN “THE XTREME DELIVERY”
PROMOTION : 1 SILVER, 1 BRONZE
MEDIA : 1 BRONZE
★New Stars AD competition 2015
- Shun Akeda (and his partner) “Retouched With Busan”
BRONZE
- ame 2015 -
 products & services – beverages / alcoholic, Silver, Suntory, 3D on the Rocks
 use of discipline – design, Silver, Suntory, 3D on the Rocks
- D&AD 2015 -
 Digital Marketing / Innovative Use of Technology, Wood Pencil, Suntory, 3D on the Rocks
- New York Festivals 2015 -
 DESIGN, 2 Third Prize Awards, Suntory, 3D on the Rocks
 DIRECT & COLLATERAL, Third Prize Award, Suntory, 3D on the Rocks
 DIGITAL, 2 Third Prize Awards, Suntory, 3D on the Rocks
- ADFEST -
 INTERACTIVE LOTUS, GOLD, Suntory, 3D on the Rocks
 BRANDED CONTENT & ENTERTAINMENT LOTUS, GOLD, Suntory, 3D on the Rocks
 OUTDOOR LOTUS, SILVER, Suntory, 3D on the Rocks
 INTERACTIVE LOTUS, SILVER, Suntory, 3D on the Rocks
 DESIGN LOTUS, SILVER, Suntory, 3D on the Rocks
 INTERACTIVE LOTUS, BRONZE, Suntory, 3D on the Rocks
 PROMO LOTUS, BRONZE, IKEA Japan, IKEA Happy Transit
2014
- Campaign Asia Pacific Agency of The Year Award2014 -
 JAPAN CREATIVE AGENCY OF THE YEAR, Gold, TBWA\HAKUHODO
 JAPAN/KOREA AGENCY HEAD OF THE YEAR, Winner, Ichiro Zama
 JAPAN/KOREA NEW BUSINESS TEAM OF THE YEAR, Winner, TBWA\HAKUHODO\QUANTUM
 JAPAN/KOREA PLANNER OF THE YEAR, Winner, Takuro Amada
 JAPAN/KOREA TALENT MANAGEMENT PERSON/TEAM OF THE YEAR, Winner, Eiji Takahashi
 JAPAN/KOREA YOUNG ACHIEVER OF THE YEAR, Winner, Rosa Uchima
- ISAAC Awards -
 Marketing&Advertising / Design invention, Gold, Suntory, 3D on the Rocks
- Code Award -
 Best Campaign, Suntory, 3D on the Rocks
- Good Design Award -
 Winner, Suntory, 3D on the Rocks
 Winner, Nissan, Omoiyari Light Undo
 Winner, Nissan, One Way Car Sharing Service
- 54th ACC CM FESTIVAL -
 Marketing Effectiveness Category Grand Prix, adidas Japan, Japan National Football Team Uniform ‘Waninare, Nihon’
 TV Commercial Category Silver, UNITED ARROWS, koisuru label ‘Todai’
- Spikes Asia -
 Design, 2 Silvers Suntory, 3D on the Rocks
 Direct, 2 Silvers Suntory, 3D on the Rocks
 Promo&Activation, 2 Silvers Suntory, 3D on the Rocks
- AD Stars -
 Outdoor, Gold, Suntory, 3D on the Rocks
 Outdoor, Bronze, Relations, Saddle Blossoms
 Design, Silver, Relations, Saddle Blossoms
 Design, Silver, Suntory, 3D on the Rocks
 Interactive Craft, Silver, Suntory, 3D on the Rocks
 Media, Bronze, Relations, Saddle Blossoms
 Film, Silver, Electrolux Japan, 43dB Symphony
 PR, Silver, Relations, Saddle Blossoms
 Innovation, Bronze, Suntory, 3D on the Rocks
 Promotion, Bronze, Suntory, 3D on the Rocks
- 27th Nikkei Ideal Office Environment Award -
 Kanto New Office Award, TBWA\HAKUHODO
- Tokyo Art Directors Club(ADC) -
 Winner, Yo Kimura/Yuki Tokuno(Art Director)/Kazoo Sato(Creative Director), Suntory, 3D on the Rocks
- Cannes Lions International Festival of Creativity -
 PR Lions, Silver, Relations, Saddle Blossoms
 Direct Lions, Bronze, Suntory, 3D on the Rocks
- ADFEST -
 Promo Lotus, Silver, adidas Japan, The Highest Goal
 Direct Lotus, Bronze, adidas Japan, The Highest Goal
 Direct Lotus, Bronze, Protoleaf, The Soil Restaurant
 Outdoor Lotus, Bronze, Relations, Saddle Blossoms
 Radio Lotus, Bronze, Nissan, Mis-Take

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