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  • WORK

  • STORIES

  • SUSTAINABILITY

  • CLIENTS

  • CAREERS


  • NEWS

  • ABOUT

  • WORK

  • STORIES

  • SUSTAINABILITY

  • CLIENTS

  • CAREERS


TBWA\HAKUHODO Wins Gold at The International ANDY Awards 2025 
08 May 2025
TBWA\HAKUHODO Wins Gold at The International ANDY Awards 2025 
TBWA\HAKUHODO Celebrates Grand Prix with Total of Nine Wins at Spikes Asia 2025
25 April 2025
TBWA\HAKUHODO Celebrates Grand Prix with Total of Nine Wins at Spikes Asia 2025
Chino Yamaguchi recognized as a Medalist in the “JAAA 2024 CREATOR OF THE YEAR” Awards
25 March 2025
Chino Yamaguchi recognized as a Medalist in the “JAAA 2024 CREATOR OF THE YEAR” Awards
TBWA\HAKUHODO Wins Four Awards Including Silver at ADFEST 2025
24 March 2025
TBWA\HAKUHODO Wins Four Awards Including Silver at ADFEST 2025
TBWA Named To Fast Company’s Most Innovative Companies List for the Sixth Time
19 March 2025
TBWA Named To Fast Company’s Most Innovative Companies List for the Sixth Time
TBWA\HAKUHODO and Nissan Launch Joint Project: NISSAN ANIMALERT
03 March 2025
TBWA\HAKUHODO and Nissan Launch Joint Project: NISSAN ANIMALERT
TBWA\HAKUHODO’s “No Smiles” Campaign Wins Grand Prix and Gold at 2025 Clio Music Awards
27 February 2025
TBWA\HAKUHODO’s “No Smiles” Campaign Wins Grand Prix and Gold at 2025 Clio Music Awards
Yuhei Ito Selected as Jury for Dubai Lynx 2025
30 January 2025
Yuhei Ito Selected as Jury for Dubai Lynx 2025
TBWA Named Adweek’s 2024 Global Agency of the Year for the Fourth Time
18 December 2024
TBWA Named Adweek’s 2024 Global Agency of the Year for the Fourth Time
Introduces New Policies to Recognize Pets as Part of Employees’ Families
11 December 2024
Introduces New Policies to Recognize Pets as Part of Employees’ Families
Chief Creative Officer Takahiro Hosoda Appointed as Judge for The One Show 2025
11 December 2024
Chief Creative Officer Takahiro Hosoda Appointed as Judge for The One Show 2025
Masatoshi Usami and Mariko Tozawa Selected as Jury Members for Spikes Asia 2025
06 December 2024
Masatoshi Usami and Mariko Tozawa Selected as Jury Members for Spikes Asia 2025
TBWA\HAKUHODO’s “VOICE CHARGE” Wins Gold at 2024 Clio Sports Awards
05 December 2024
TBWA\HAKUHODO’s “VOICE CHARGE” Wins Gold at 2024 Clio Sports Awards
TBWA\HAKUHODO Sweeps Top Honors at the ‘Campaign Japan/Korea Agency of the Year 2024’ Awards
29 November 2024
TBWA\HAKUHODO Sweeps Top Honors at the ‘Campaign Japan/Korea Agency of the Year 2024’ Awards
TBWA\HAKUHODO Awarded “Regional Agency of the Year for Asia” at LIA 2024
06 November 2024
TBWA\HAKUHODO Awarded “Regional Agency of the Year for Asia” at LIA 2024
TBWA\HAKUHODO’s ‘SHELLMET’ Wins Prestigious 2024 ADC Award
05 November 2024
TBWA\HAKUHODO’s ‘SHELLMET’ Wins Prestigious 2024 ADC Award
TBWA\HAKUHODO Wins Two Grand Prix and 12 Awards at ACC Tokyo Creativity Awards 2024 
31 October 2024
TBWA\HAKUHODO Wins Two Grand Prix and 12 Awards at ACC Tokyo Creativity Awards 2024 
TBWA\HAKUHODO’s “No Smiles” Campaign Takes Home Grand Prix and Five Awards at LIA 2024
10 October 2024
TBWA\HAKUHODO’s “No Smiles” Campaign Takes Home Grand Prix and Five Awards at LIA 2024
TBWA\HAKUHODO Establishes New Subsidiary, ‘Earth Centric Design Lab’
02 October 2024
TBWA\HAKUHODO Establishes New Subsidiary, ‘Earth Centric Design Lab’
TBWA\HAKUHODO Announces Sustainability PolicySetting the “Three Ps” as Key Areas of Focus
25 September 2024
TBWA\HAKUHODO Announces Sustainability PolicySetting the “Three Ps” as Key Areas of Focus
Creative Director, Ryota Haraguchi Named Among Campaign Asia-Pacific’s “40 Under 40”
20 September 2024
Creative Director, Ryota Haraguchi Named Among Campaign Asia-Pacific’s “40 Under 40”
“No Smiles” Campaign Wins Bronze at APAC Effie Awards 2024
17 September 2024
“No Smiles” Campaign Wins Bronze at APAC Effie Awards 2024
TBWA\HAKUHODO’s “No Smiles” and “TRUE BLUE TEXTILE” Honored with Seven Awards at MAD STARS 2024, Including Three Golds
26 August 2024
TBWA\HAKUHODO’s “No Smiles” and “TRUE BLUE TEXTILE” Honored with Seven Awards at MAD STARS 2024, Including Three Golds
TBWA\HAKUHODO Wins Gold & Bronze at Cannes Lions 2024 for McDonald’s “No Smiles” Campaign
21 June 2024
TBWA\HAKUHODO Wins Gold & Bronze at Cannes Lions 2024 for McDonald’s “No Smiles” Campaign
TBWA\HAKUHODO’S “No Smiles” WINS GRAND, 3 GOLD AND 1 BRONZE AT NEW YORK FESTIVALS 2024
07 June 2024
TBWA\HAKUHODO’S “No Smiles” WINS GRAND, 3 GOLD AND 1 BRONZE AT NEW YORK FESTIVALS 2024
TBWA HAKUHODO Appoints Junko Hara as New Head of Corporate Communications
03 June 2024
TBWA HAKUHODO Appoints Junko Hara as New Head of Corporate Communications
TBWA\HAKUHODO wins D&AD White Pencil for SHELLMET from the world’s most prestigious benchmark for creativity, the D&AD Awards
23 May 2024
TBWA\HAKUHODO wins D&AD White Pencil for SHELLMET from the world’s most prestigious benchmark for creativity, the D&AD Awards
TBWA\HAKUHODO Wins 8 Awards at One Show 2024 for SHELLMET and NISSAN ProPILOT MOP
20 May 2024
TBWA\HAKUHODO Wins 8 Awards at One Show 2024 for SHELLMET and NISSAN ProPILOT MOP
TBWA\HAKUHODO’s “SHELLMET” Wins Five Honors Including “Best of Discipline” at The ADC 103rd Annual Awards
16 May 2024
TBWA\HAKUHODO’s “SHELLMET” Wins Five Honors Including “Best of Discipline” at The ADC 103rd Annual Awards
Inter-generation, inter-category co-creation for innovative futures
19 April 2024
Inter-generation, inter-category co-creation for innovative futures
Capturing the future of culture “EDGES 2024” now available online for free
10 April 2024
Capturing the future of culture “EDGES 2024” now available online for free
“SHELLMET” Wins 1 Gold and 1 Silver & ”ProPILOT MOP” Wins 1 Bronze <br>at Clio Awards 2024
04 April 2024
“SHELLMET” Wins 1 Gold and 1 Silver & ”ProPILOT MOP” Wins 1 Bronze
at Clio Awards 2024
TBWA\HAKUHODO Appoints Wataru Uchida as New President and CEO
01 April 2024
TBWA\HAKUHODO Appoints Wataru Uchida as New President and CEO
Ryota Haraguchi and Shohei Ooishi honored as Medalists in the “JAAA 2023 CREATOR OF THE YEAR” Awards
26 March 2024
Ryota Haraguchi and Shohei Ooishi honored as Medalists in the “JAAA 2023 CREATOR OF THE YEAR” Awards
TBWA\HAKUHODO triumphs with four awards including Grand Prix at ADFEST2024
26 March 2024
TBWA\HAKUHODO triumphs with four awards including Grand Prix at ADFEST2024
TBWA\HAKUHODO wins five awards at Spikes Asia, including Grand Prix for SHELLMET and Gold for NISSAN ProPILOT Mop
15 March 2024
TBWA\HAKUHODO wins five awards at Spikes Asia, including Grand Prix for SHELLMET and Gold for NISSAN ProPILOT Mop
“True Blue Textile” launches on World Water Day
13 March 2024
“True Blue Textile” launches on World Water Day
Masatoshi Usami: Award-Winning Creative Vision Joins ADFEST 2024 Jury Panel
19 February 2024
Masatoshi Usami: Award-Winning Creative Vision Joins ADFEST 2024 Jury Panel
TBWA\HAKUHODO Head of Innovation, Kyoko Yonezawa appointed as Japanese member to the jury of the world’s most prestigious design award, ‘D&AD’.
01 February 2024
TBWA\HAKUHODO Head of Innovation, Kyoko Yonezawa appointed as Japanese member to the jury of the world’s most prestigious design award, ‘D&AD’.
New form of journalism co-produced by TBWA HAKUHODO</br>‘Journa-Rhythm’ bags silver at the 2024 Clio Music Awards
31 January 2024
New form of journalism co-produced by TBWA HAKUHODO
‘Journa-Rhythm’ bags silver at the 2024 Clio Music Awards
TBWA\HAKUHODO wins Grand Prix in the “direct” category for “THE UNOFFICIAL LAUNCH” at the 2023 Clio Sports Awards, one of the world’s most prestigious advertising awards
07 December 2023
TBWA\HAKUHODO wins Grand Prix in the “direct” category for “THE UNOFFICIAL LAUNCH” at the 2023 Clio Sports Awards, one of the world’s most prestigious advertising awards
TBWA\HAKUHODO wins GOLD in “Creative Agency of the Year” category for the eleventh time at the “Campaign Japan/Korea  Agency of the Year 2023” awards.
01 December 2023
TBWA\HAKUHODO wins GOLD in “Creative Agency of the Year” category for the eleventh time at the “Campaign Japan/Korea Agency of the Year 2023” awards.
Masatoshi Usami LISTED IN CAMPAIGN ASIA-PACIFIC’S “40 UNDER 40 2023”
22 November 2023
Masatoshi Usami LISTED IN CAMPAIGN ASIA-PACIFIC’S “40 UNDER 40 2023”
TBWA\HAKUHODO wins 14 awards at the 2023 63rd ACC TOKYO CREATIVITY AWARDS including 3 Grand Prix and 3 Gold
13 November 2023
TBWA\HAKUHODO wins 14 awards at the 2023 63rd ACC TOKYO CREATIVITY AWARDS including 3 Grand Prix and 3 Gold
企画・制作するNHK総合 音楽ドキュメンタリー番組 </br>『おかえり音楽室』第6弾は木村カエラさんが登場!</br>〜東京・月島の母校の音楽室でパフォーマンス〜
13 November 2023
企画・制作するNHK総合 音楽ドキュメンタリー番組
『おかえり音楽室』第6弾は木村カエラさんが登場!
〜東京・月島の母校の音楽室でパフォーマンス〜
TBWA\HAKUHODO’s Takahiro Hosoda has been selected for Spikes Asia 2024 Jury President
06 November 2023
TBWA\HAKUHODO’s Takahiro Hosoda has been selected for Spikes Asia 2024 Jury President
TBWA\HAKUHODO APAC wins Bronze for “NISSAN ProPILOT MOP” at the APAC Effie Awards 2023
31 October 2023
TBWA\HAKUHODO APAC wins Bronze for “NISSAN ProPILOT MOP” at the APAC Effie Awards 2023
“SHELLMET” wins one gold, one silver and one bronze at the LIA (London International Awards) 2023
27 October 2023
“SHELLMET” wins one gold, one silver and one bronze at the LIA (London International Awards) 2023
“SHELLMET” wins place in “Good Design Best 100” of the 2023 Good Design Awards
27 October 2023
“SHELLMET” wins place in “Good Design Best 100” of the 2023 Good Design Awards
TikTok + TBWA Release Whitepaper Encouraging Businesses to Embrace Creative and Innovation
29 September 2023
TikTok + TBWA Release Whitepaper Encouraging Businesses to Embrace Creative and Innovation
TBWA\HAKUHODO Wins 10 Awards Including “Grand Prix of the Year” at MAD STARS 2023
31 August 2023
TBWA\HAKUHODO Wins 10 Awards Including “Grand Prix of the Year” at MAD STARS 2023
“ProPILOT MOP” Wins 2 Bronze at 44th AWARD Awards
25 August 2023
“ProPILOT MOP” Wins 2 Bronze at 44th AWARD Awards
A Recipe for the Future of Food
03 August 2023
A Recipe for the Future of Food
TBWA\HAKUHODO WINS 4 AWARDS INCLUDING GRAND AT NEW YORK FESTIVALS 2023
25 July 2023
TBWA\HAKUHODO WINS 4 AWARDS INCLUDING GRAND AT NEW YORK FESTIVALS 2023
TBWA\HAKUHODO brings home 4 Lions at Cannes Lions 2023
26 June 2023
TBWA\HAKUHODO brings home 4 Lions at Cannes Lions 2023
“P&G ACADEMY FOR WOMEN ENTREPRENEURS” JOINTLY HELD BY TBWA\HAKUHODO, P&G AND WECONNECT INTERNATIONAL
20 June 2023
“P&G ACADEMY FOR WOMEN ENTREPRENEURS” JOINTLY HELD BY TBWA\HAKUHODO, P&G AND WECONNECT INTERNATIONAL
‘SHELLMET’ WINS GRAND CLIO
15 June 2023
‘SHELLMET’ WINS GRAND CLIO
TBWA\HAKUHODO, Yoichi Ochiai × Japanphil Project  VOL.7 Cooperation for “The Inductive Concert”
02 June 2023
TBWA\HAKUHODO, Yoichi Ochiai × Japanphil Project VOL.7 Cooperation for “The Inductive Concert”
“ProPILOT MOP” Wins a Bronze at The ADC 102nd Annual Awards
19 May 2023
“ProPILOT MOP” Wins a Bronze at The ADC 102nd Annual Awards
“DIVERSUSHI”, A New and Inclusive Way of Enjoying Dining Inspired by Sushi
15 May 2023
“DIVERSUSHI”, A New and Inclusive Way of Enjoying Dining Inspired by Sushi
TBWA’s Backslash Reveals 39 Cultural Shifts Shaping Our World
11 May 2023
TBWA’s Backslash Reveals 39 Cultural Shifts Shaping Our World
TBWA\Hakuhodo Launches internal game contents on its new metaverse office
27 April 2023
TBWA\Hakuhodo Launches internal game contents on its new metaverse office
“Journa-Rhythm” Wins 2 Bronze at Clio Awards 2023
17 April 2023
“Journa-Rhythm” Wins 2 Bronze at Clio Awards 2023
Takahiro Hosoda and Seiya Matsumiya Join Cannes Lions 2023 Jury
11 April 2023
Takahiro Hosoda and Seiya Matsumiya Join Cannes Lions 2023 Jury
TBWA\HAKUHODO WINS 8 AWARDS INCLUDING 3 GOLD AT ADFEST2023
04 April 2023
TBWA\HAKUHODO WINS 8 AWARDS INCLUDING 3 GOLD AT ADFEST2023
Masatoshi Usami and Katsuya Arai selected as Medalists of the “JAAA 2022 CREATOR OF THE YEAR” Award
03 April 2023
Masatoshi Usami and Katsuya Arai selected as Medalists of the “JAAA 2022 CREATOR OF THE YEAR” Award
TBWA\HAKUHODO WINS 6 AWARDS INCLUDING GRAND PRIX and GOLD AT SPIKES ASIA 2023
10 March 2023
TBWA\HAKUHODO WINS 6 AWARDS INCLUDING GRAND PRIX and GOLD AT SPIKES ASIA 2023
SHELLMET WILL BECOME THE OFFICIAL SAFETY HELMET OF EXPO 25 – OSAKA
08 March 2023
SHELLMET WILL BECOME THE OFFICIAL SAFETY HELMET OF EXPO 25 – OSAKA
TBWA Named to Fast Company’s 2023 List of the World’s Most Innovative Companies for the Fifth Year in a Row
03 March 2023
TBWA Named to Fast Company’s 2023 List of the World’s Most Innovative Companies for the Fifth Year in a Row
TBWA\HAKUHODO’s Yuichiro Horie Joins Spikes Asia 2023 Jury
17 January 2023
TBWA\HAKUHODO’s Yuichiro Horie Joins Spikes Asia 2023 Jury
TBWA\HAKUHODO Appoints Kyoko Yonezawa as Head of Innovation
16 January 2023
TBWA\HAKUHODO Appoints Kyoko Yonezawa as Head of Innovation
“SHELLMET” AN ECO-FRIENDLY SOLUTION TO MARINE WASTE
14 December 2022
“SHELLMET” AN ECO-FRIENDLY SOLUTION TO MARINE WASTE
TBWA Recognized as Adweek’s 2022 Global Agency of the Year for Second Year in a Row
13 December 2022
TBWA Recognized as Adweek’s 2022 Global Agency of the Year for Second Year in a Row
NOBUHIRO ARAI LISTED IN CAMPAIGN ASIA-PACIFIC’S “40 UNDER 40 2022”
08 December 2022
NOBUHIRO ARAI LISTED IN CAMPAIGN ASIA-PACIFIC’S “40 UNDER 40 2022”
TBWA\HAKUHODO WINS CAMPAIGN’S “JAPAN/KOREA BEST CULTURE OF THE YEAR” FOR 4 CONSECUTIVE YEARS
02 December 2022
TBWA\HAKUHODO WINS CAMPAIGN’S “JAPAN/KOREA BEST CULTURE OF THE YEAR” FOR 4 CONSECUTIVE YEARS
TBWA\HAKUHODO WINS 8 AWARDS INCLUDING 2 GOLD AT ACC TOKYO CREATIVE AWARDS 2022
29 November 2022
TBWA\HAKUHODO WINS 8 AWARDS INCLUDING 2 GOLD AT ACC TOKYO CREATIVE AWARDS 2022
TBWA\HAKUHODO designs genderless and inclusive chopsticks for couples  “The Perfect Pair” to undo cultural stereotypes and celebrate diversity in love and marriage
22 November 2022
TBWA\HAKUHODO designs genderless and inclusive chopsticks for couples “The Perfect Pair” to undo cultural stereotypes and celebrate diversity in love and marriage
TBWA\HAKUHODO-created “ProPILOT Mop” powered by NISSAN,  Performed at NBA JAPAN Games 2022
20 October 2022
TBWA\HAKUHODO-created “ProPILOT Mop” powered by NISSAN, Performed at NBA JAPAN Games 2022
“Journa-Rhythm” Wins 1 Silver and 1 Bronze at LIA (London International Awards) 2022
19 October 2022
“Journa-Rhythm” Wins 1 Silver and 1 Bronze at LIA (London International Awards) 2022
Hi Toilet, designed by TBWA\HAKUHODO wins 2022 Good Design Award
12 October 2022
Hi Toilet, designed by TBWA\HAKUHODO wins 2022 Good Design Award
65dB TOKYO unveils “Spike Scan,” a new service combining future forecasting data and social voice analysis
12 September 2022
65dB TOKYO unveils “Spike Scan,” a new service combining future forecasting data and social voice analysis
TBWA\HAKUHODO WINS 5 AWARDS AT MAD STARS 2022
30 August 2022
TBWA\HAKUHODO WINS 5 AWARDS AT MAD STARS 2022
“Hi Toilet” Wins a Bronze at NY Festivals 2022
19 July 2022
“Hi Toilet” Wins a Bronze at NY Festivals 2022
TBWA\HAKUHODO wins 2 Bronze at The One Show 2022
02 June 2022
TBWA\HAKUHODO wins 2 Bronze at The One Show 2022
KAZOO SATO NAMED CHIEF CREATIVE SUSTAINABILITY OFFICER, TBWA\HAKUHODO & TBWA\ASIA
31 May 2022
KAZOO SATO NAMED CHIEF CREATIVE SUSTAINABILITY OFFICER, TBWA\HAKUHODO & TBWA\ASIA
TBWA\HAKUHODO WINS A SILVER AT 43rd AWARD Awards
24 May 2022
TBWA\HAKUHODO WINS A SILVER AT 43rd AWARD Awards
“Hi Toilet” Wins 2 Bronze at Clio Awards 2022
21 April 2022
“Hi Toilet” Wins 2 Bronze at Clio Awards 2022
“Hi Toilet” Designed by TBWA\HAKUHODO Wins “iF Gold Award” at “iF DESIGN AWARD 2022”
13 April 2022
“Hi Toilet” Designed by TBWA\HAKUHODO Wins “iF Gold Award” at “iF DESIGN AWARD 2022”
TBWA\HAKUHODO WINS 5 AWARDS INCLUDING 1 GRANDE AT ADFEST2022
11 April 2022
TBWA\HAKUHODO WINS 5 AWARDS INCLUDING 1 GRANDE AT ADFEST2022
TBWA’s Backslash Reveals 36 Cultural Shifts Shaping Our World
07 April 2022
TBWA’s Backslash Reveals 36 Cultural Shifts Shaping Our World
TAKAHIRO HOSODA PROMOTED TO CHIEF CREATIVE OFFICER OF TBWA\HAKUHODO
01 April 2022
TAKAHIRO HOSODA PROMOTED TO CHIEF CREATIVE OFFICER OF TBWA\HAKUHODO
Hiroko Ichinose and Takumi Sekiya selected as Medalists For the “JAAA 2021 CREATOR OF THE YEAR” Award
28 March 2022
Hiroko Ichinose and Takumi Sekiya selected as Medalists For the “JAAA 2021 CREATOR OF THE YEAR” Award
Ad Age Names TBWA Its 2022 Network of the Year
18 March 2022
Ad Age Names TBWA Its 2022 Network of the Year
TBWA\HAKUHODO Supports “P&G Academy for Women Entrepreneurs” Jointly Held by P&G and WEConnect International
17 March 2022
TBWA\HAKUHODO Supports “P&G Academy for Women Entrepreneurs” Jointly Held by P&G and WEConnect International
TBWA Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022 for the Fourth Year in a Row
15 March 2022
TBWA Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022 for the Fourth Year in a Row
TBWA\HAKUHODO WINS A GOLD AND A SILVER AT SPIKES ASIA2022
04 March 2022
TBWA\HAKUHODO WINS A GOLD AND A SILVER AT SPIKES ASIA2022
TBWA\HAKUHODO’s Kazoo Sato, Satoshi Chikayama, and Takahiro Hosoda Join Spikes Asia 2022 Jury
09 February 2022
TBWA\HAKUHODO’s Kazoo Sato, Satoshi Chikayama, and Takahiro Hosoda Join Spikes Asia 2022 Jury
TBWA Named Adweek’s 2021 Global Agency of the Year
09 December 2021
TBWA Named Adweek’s 2021 Global Agency of the Year
TBWA\HAKUHODO WINS CAMPAIGN’S “JAPAN/KOREA BEST CULTURE OF THE YEAR” FOR 3 CONSECUTIVE YEARS
06 December 2021
TBWA\HAKUHODO WINS CAMPAIGN’S “JAPAN/KOREA BEST CULTURE OF THE YEAR” FOR 3 CONSECUTIVE YEARS
TBWA\HAKUHODO WINS 8 AWARDS INCLUDING 4 GRAND PRIX AT ACC TOKYO CREATIVE AWARDS 2021
01 November 2021
TBWA\HAKUHODO WINS 8 AWARDS INCLUDING 4 GRAND PRIX AT ACC TOKYO CREATIVE AWARDS 2021
TBWA\HAKUHODO WINS 6 AWARDS INCLUDING A GRAND PRIX AT ADSTARS2021
30 August 2021
TBWA\HAKUHODO WINS 6 AWARDS INCLUDING A GRAND PRIX AT ADSTARS2021
CCO KAZOO SATO DESIGNS PUBLIC TOILET AS PART OF ‘THE TOKYO TOILET’
12 August 2021
CCO KAZOO SATO DESIGNS PUBLIC TOILET AS PART OF ‘THE TOKYO TOILET’
TBWA\HAKUHODO WINS 3 AWARDS AT NY FESTIVALS2021
16 July 2021
TBWA\HAKUHODO WINS 3 AWARDS AT NY FESTIVALS2021
“POCKET SOAP” WINS  BRONZE AT CANNES LIONS 2020/21
29 June 2021
“POCKET SOAP” WINS BRONZE AT CANNES LIONS 2020/21
Satoshi Chikayama and Motoko Nakao join Cannes Lions 2020-2021 jury
16 June 2021
Satoshi Chikayama and Motoko Nakao join Cannes Lions 2020-2021 jury
TBWA\HAKUHODO WINS A BRONZE AT ONE SHOW2021
14 June 2021
TBWA\HAKUHODO WINS A BRONZE AT ONE SHOW2021
THE FIRST TAKE WINS 2 SILVER & 1 BRONZE AT CLIO MUSIC AWARD2020/2021
14 June 2021
THE FIRST TAKE WINS 2 SILVER & 1 BRONZE AT CLIO MUSIC AWARD2020/2021
TBWA\HAKUHODO Wins a Bronze at NY ADC 100th Annual Awards
10 June 2021
TBWA\HAKUHODO Wins a Bronze at NY ADC 100th Annual Awards
TBWA\HAKUHODO produces a new TV commercial for Koala Mattress
09 June 2021
TBWA\HAKUHODO produces a new TV commercial for Koala Mattress
A Concert Experience that “Opens the Senses”
08 June 2021
A Concert Experience that “Opens the Senses”
TBWA\HAKUHODO Brings Home a Bronze at CLIO AWARDS 2020
11 May 2021
TBWA\HAKUHODO Brings Home a Bronze at CLIO AWARDS 2020
Naoto Ichikawa and Yuhei Ito selected as Medalists For the “JAAA 2020 CREATOR OF THE YEAR” Award
26 March 2021
Naoto Ichikawa and Yuhei Ito selected as Medalists For the “JAAA 2020 CREATOR OF THE YEAR” Award
Fast Company Names TBWA\Worldwide One of the World’s Most Innovative Companies for the Third Year in a Row
11 March 2021
Fast Company Names TBWA\Worldwide One of the World’s Most Innovative Companies for the Third Year in a Row
TBWA’s Backslash Releases 2021 Edges
05 March 2021
TBWA’s Backslash Releases 2021 Edges
TBWA\HAKUHODO WINS 5 AWARDS AT SPIKES ASIA2021
04 March 2021
TBWA\HAKUHODO WINS 5 AWARDS AT SPIKES ASIA2021
TBWA\HAKUHODO WINS 14 AWARDS AT ADFEST2020 INCLUDING 3 GOLD
16 February 2021
TBWA\HAKUHODO WINS 14 AWARDS AT ADFEST2020 INCLUDING 3 GOLD
65dB releases 2020 beauty insight report exploring 12 beauty conversations in Asia
23 December 2020
65dB releases 2020 beauty insight report exploring 12 beauty conversations in Asia
TBWA\HAKUHODO WINS GRAND PRIX AT TRANSIT ADVERTISING AWARDS 2020
16 December 2020
TBWA\HAKUHODO WINS GRAND PRIX AT TRANSIT ADVERTISING AWARDS 2020
TBWA\ASIA PACIFIC SWOOPS DOUBLE NETWORK OF THE YEAR TITLES AT CAMPAIGN ASIA AGENCY OF THE YEAR AWARDS 2020
08 December 2020
TBWA\ASIA PACIFIC SWOOPS DOUBLE NETWORK OF THE YEAR TITLES AT CAMPAIGN ASIA AGENCY OF THE YEAR AWARDS 2020
TBWA\HAKUHODO WINS CAMPAIGN’S “JAPAN/KOREA CREATIVE AGENCY OF THE YEAR” FOR THE 10TH TIME
26 November 2020
TBWA\HAKUHODO WINS CAMPAIGN’S “JAPAN/KOREA CREATIVE AGENCY OF THE YEAR” FOR THE 10TH TIME
TBWA\HAKUHODO, P&G AND WE CONNECT JOINTLY HELD WOMEN ENTREPRENEURS DEVELOPMENT PROGRAM
24 November 2020
TBWA\HAKUHODO, P&G AND WE CONNECT JOINTLY HELD WOMEN ENTREPRENEURS DEVELOPMENT PROGRAM
TAKAHIRO HOSODA LISTED IN CAMPAIGN ASIA-PACIFIC’S “40 UNDER 40 2020”
19 November 2020
TAKAHIRO HOSODA LISTED IN CAMPAIGN ASIA-PACIFIC’S “40 UNDER 40 2020”
TBWA\HAKUHODO Wins a Gold and a Bronze at ACC TOKYO 2020
11 November 2020
TBWA\HAKUHODO Wins a Gold and a Bronze at ACC TOKYO 2020
“WE ARE VIRUSES” PROJECT LAUNCHES TO EDUCATE CHILDREN ON WASHING HANDS
05 November 2020
“WE ARE VIRUSES” PROJECT LAUNCHES TO EDUCATE CHILDREN ON WASHING HANDS
TBWA TO BE NAMED AS ASIA’S No.1 CREATIVE NETWORK
14 October 2020
TBWA TO BE NAMED AS ASIA’S No.1 CREATIVE NETWORK
TBWA\HAKUHODO Releases Handbooks for Natural Disasters Preparedness during COVID-19 Era
17 September 2020
TBWA\HAKUHODO Releases Handbooks for Natural Disasters Preparedness during COVID-19 Era
TBWA\Asia Identifies 23 Post-COVID Edges on its Cultural Intelligence Platform
24 August 2020
TBWA\Asia Identifies 23 Post-COVID Edges on its Cultural Intelligence Platform
NISSAN unveils its new NISSAN PAVILION coordinated by TBWA\HAKUHODO
31 July 2020
NISSAN unveils its new NISSAN PAVILION coordinated by TBWA\HAKUHODO
TBWA and Nissan United Support Design Development of New Nissan Communications Logo
30 July 2020
TBWA and Nissan United Support Design Development of New Nissan Communications Logo
TBWA\HAKUHODO announces new structure for its consulting unit, appointing Keita Kawakatsu as Head of Disruption® Consulting, to help build the new normal for brands
25 June 2020
TBWA\HAKUHODO announces new structure for its consulting unit, appointing Keita Kawakatsu as Head of Disruption® Consulting, to help build the new normal for brands
Keisuke Shimizu plans and directs “THE FIRST TAKE”
29 April 2020
Keisuke Shimizu plans and directs “THE FIRST TAKE”
TBWA\HAKUHODO Promotes Sayaka Ohno to Head of Global Accounts as is restructures its client service division
27 April 2020
TBWA\HAKUHODO Promotes Sayaka Ohno to Head of Global Accounts as is restructures its client service division
Yo Kimura and Nobuhiro Arai selected as Medalists  For the “JAAA 2019 CREATOR OF THE YEAR” Award
07 April 2020
Yo Kimura and Nobuhiro Arai selected as Medalists For the “JAAA 2019 CREATOR OF THE YEAR” Award
Fast Company Names TBWA to Its Annual List of the World’s Most Innovative Companies for the Second Year in a Row
16 March 2020
Fast Company Names TBWA to Its Annual List of the World’s Most Innovative Companies for the Second Year in a Row
TBWA\HAKUHODO’s Award Winning Office Space Expands Opening a New Home of Disruption®︎
03 February 2020
TBWA\HAKUHODO’s Award Winning Office Space Expands Opening a New Home of Disruption®︎
“The Restaurant of Mistaken Orders” receives Japan PR Grand Prize
22 January 2020
“The Restaurant of Mistaken Orders” receives Japan PR Grand Prize
Masaya Asai listed as Campaign Asia-Pacific’s 40 under 40
28 November 2019
Masaya Asai listed as Campaign Asia-Pacific’s 40 under 40
TBWA\HAKUHODO wins Campaign Asia Pacific’s Japan Creative Agency of the Year for the 9th time.
28 November 2019
TBWA\HAKUHODO wins Campaign Asia Pacific’s Japan Creative Agency of the Year for the 9th time.
TBWA\HAKUHODO JAPAN ESTABLISHES 65DB TOKYO
21 October 2019
TBWA\HAKUHODO JAPAN ESTABLISHES 65DB TOKYO
TBWA\HAKUHODO wins Grand Prix at ACC TOKYO CREATIVITY AWARDS
03 October 2019
TBWA\HAKUHODO wins Grand Prix at ACC TOKYO CREATIVITY AWARDS
TBWA\HAKUHODO wins 5 Gold awards at Spikes Asia 2019
30 September 2019
TBWA\HAKUHODO wins 5 Gold awards at Spikes Asia 2019
TBWA\HAKUHODO unveils new in-house content studio – DISCO
26 September 2019
TBWA\HAKUHODO unveils new in-house content studio – DISCO
AIG JAPAN AND TBWA\HAKUHODO OUTLINE ‘HOW NOT TO DRIVE IN JAPAN’
19 July 2019
AIG JAPAN AND TBWA\HAKUHODO OUTLINE ‘HOW NOT TO DRIVE IN JAPAN’
TBWA\HAKUHODO brings home 6 Lions at Cannes Lions 2019
24 June 2019
TBWA\HAKUHODO brings home 6 Lions at Cannes Lions 2019
TBWA\HAKUHODO has been named “Advertising Agency of the Year” at The ADC 98th Annual Awards
08 May 2019
TBWA\HAKUHODO has been named “Advertising Agency of the Year” at The ADC 98th Annual Awards
JAPAN PARA TABLE TENNIS ASSOCIATION PROMOTES DIVERSITY WITH WORLD’S FIRST PARA PINGPONG TABLE
13 December 2018
JAPAN PARA TABLE TENNIS ASSOCIATION PROMOTES DIVERSITY WITH WORLD’S FIRST PARA PINGPONG TABLE
TBWA\HAKUHODO reclaims Campaign Asia Pacific’s Japan Creative Agency of the Year and Japan Digital Agency of the Year.
07 December 2018
TBWA\HAKUHODO reclaims Campaign Asia Pacific’s Japan Creative Agency of the Year and Japan Digital Agency of the Year.
TBWA\HAKUHODO Wins Gold at LIA 2018
05 November 2018
TBWA\HAKUHODO Wins Gold at LIA 2018
TBWA\HAKUHODO launches a new online broadcasting channel called ‘THE_’
02 November 2018
TBWA\HAKUHODO launches a new online broadcasting channel called ‘THE_’
TBWA\HAKUHODO boosts culture content capability
01 November 2018
TBWA\HAKUHODO boosts culture content capability
AIG Japan’s ‘Pride Jersey’ wins Grand Prix at the Clio Awards 2018
05 October 2018
AIG Japan’s ‘Pride Jersey’ wins Grand Prix at the Clio Awards 2018
TBWA\HAKUHODO Wins Gold at Spikes Asia 2018
02 October 2018
TBWA\HAKUHODO Wins Gold at Spikes Asia 2018
TBWA\HAKUHODO ELEVATES THE TALENT AND HUMAN RESOURCE FUNCTION WITH THE APPOINTMENTS OF MAKIKO ABE AND AYAHO MIKI
19 September 2018
TBWA\HAKUHODO ELEVATES THE TALENT AND HUMAN RESOURCE FUNCTION WITH THE APPOINTMENTS OF MAKIKO ABE AND AYAHO MIKI
TBWA\HAKUHODO Wins Grand Prix at AD STARS 2018 
27 August 2018
TBWA\HAKUHODO Wins Grand Prix at AD STARS 2018 
TBWA\HAKUHODO LAUNCHES DISRUPTION® CONSULTING
03 July 2018
TBWA\HAKUHODO LAUNCHES DISRUPTION® CONSULTING
Norihito (Ritsujin) Takahashi and Tetsuya Umeda are selected as a 2017 JAAA Creative Person of the Year Medalist
31 May 2018
Norihito (Ritsujin) Takahashi and Tetsuya Umeda are selected as a 2017 JAAA Creative Person of the Year Medalist
TBWA\HAKUHODO enters music partnership with BLACK CAT WHITE CAT
18 May 2018
TBWA\HAKUHODO enters music partnership with BLACK CAT WHITE CAT
TBWA\HAKUHODO Named Agency of the Year, Wins 3 Grande at ADFEST2018
26 March 2018
TBWA\HAKUHODO Named Agency of the Year, Wins 3 Grande at ADFEST2018
TBWA\HAKUHODO wins 8 awards at Campaign Asia-Pacific Agency of the Year Award
08 December 2017
TBWA\HAKUHODO wins 8 awards at Campaign Asia-Pacific Agency of the Year Award
TBWA\HAKUHODO INVESTS STAKE IN TECHSHOP JAPAN WITH SUBSIDIARY \QUANTUM AS A STRATEGIC PARTNER
24 May 2017
TBWA\HAKUHODO INVESTS STAKE IN TECHSHOP JAPAN WITH SUBSIDIARY \QUANTUM AS A STRATEGIC PARTNER
Kazoo Sato joins the jury for Cannes Lions 2017
24 April 2017
Kazoo Sato joins the jury for Cannes Lions 2017
NEW WORK: AIG Japan #TackleTheRisk
04 April 2017
NEW WORK: AIG Japan #TackleTheRisk
TBWA\HAKUHODO Wins Grande at ADFEST2017
03 April 2017
TBWA\HAKUHODO Wins Grande at ADFEST2017
Kazuaki Kuribayashi aka “Buzz Machine” recognized in Advertising Age’s 40 under 40
21 March 2017
Kazuaki Kuribayashi aka “Buzz Machine” recognized in Advertising Age’s 40 under 40
Akihiko Imai named President and CEO
30 September 2016
Akihiko Imai named President and CEO
TBWA\HAKUHODO wins Grand CLIO at 2016 CLIO SPORTS for Nissan’s “X-TREME GOLF CUP”<br>And Silver for Quiksilver “TRUE WETSUITS”
08 July 2016
TBWA\HAKUHODO wins Grand CLIO at 2016 CLIO SPORTS for Nissan’s “X-TREME GOLF CUP”
And Silver for Quiksilver “TRUE WETSUITS”
NEW WORK:  Lyrical School「RUN and RUN」Music Video
09 May 2016
NEW WORK: Lyrical School「RUN and RUN」Music Video
Notification Regarding Change of Board Members
08 March 2016
Notification Regarding Change of Board Members
“Material Meets Creative Team”:  TBWA\HAKUHODO Creative Team participates in the BRAIN X Mitsui Chemicals Magazine Project
01 March 2016
“Material Meets Creative Team”: TBWA\HAKUHODO Creative Team participates in the BRAIN X Mitsui Chemicals Magazine Project
Partnership with Hardware Club turns TBWA\HAKUHODO’s corporate accelerator into an innovative global support program for startups
06 January 2016
Partnership with Hardware Club turns TBWA\HAKUHODO’s corporate accelerator into an innovative global support program for startups
TBWA\HAKUHODO wins Campaign Asia Pacific’s Creative Agency of the Year for the 6th consecutive year
11 December 2015
TBWA\HAKUHODO wins Campaign Asia Pacific’s Creative Agency of the Year for the 6th consecutive year
TBWA\HAKUHODO\QUANTUM launches own brand, “QM”.
01 December 2015
TBWA\HAKUHODO\QUANTUM launches own brand, “QM”.
TBWA\HAKUHODO\QUANTUM was selected by METI for its entrepreneurship support program, “Jump Start NIPPON.”
13 August 2015
TBWA\HAKUHODO\QUANTUM was selected by METI for its entrepreneurship support program, “Jump Start NIPPON.”
TBWA\HAKUHODO has won a Gold and Silver at Cannes PR Lions as well as Silver at Cannes Design Lions for QUIKSILVER’s TRUE WETSUITS.
25 June 2015
TBWA\HAKUHODO has won a Gold and Silver at Cannes PR Lions as well as Silver at Cannes Design Lions for QUIKSILVER’s TRUE WETSUITS.
Haruko Minagawa serves on jury at Cannes Lions 2015
18 June 2015
Haruko Minagawa serves on jury at Cannes Lions 2015
Masaharu Kumagai ​is ​selected as a ​2014 JAAA Creative Person of the Year Medalist
02 June 2015
Masaharu Kumagai ​is ​selected as a ​2014 JAAA Creative Person of the Year Medalist
TBWA\HAKUHODO\QUANTUM partners with Okan Inc. to launch meal delivery service for start-ups
15 April 2015
TBWA\HAKUHODO\QUANTUM partners with Okan Inc. to launch meal delivery service for start-ups
ADFEST 2015: Suntory’s “3D on the Rocks” Wins Six Awards, Including Two Golds.
24 March 2015
ADFEST 2015: Suntory’s “3D on the Rocks” Wins Six Awards, Including Two Golds.
TBWA\HAKUHODO\QUANTUM forms open innovation partnership with TECHFUND 〜to develop entrepreneur support programs from software to hardware〜
16 March 2015
TBWA\HAKUHODO\QUANTUM forms open innovation partnership with TECHFUND 〜to develop entrepreneur support programs from software to hardware〜
TBWA\HAKUHODO names Yuzo Sato as its new President and CEO
10 March 2015
TBWA\HAKUHODO names Yuzo Sato as its new President and CEO
TBWA\HAKUHODO\QUANTUM participates in the development of ‘casecan’; a product of Recruit Career Co., Ltd., applying innovation to how we work.
19 February 2015
TBWA\HAKUHODO\QUANTUM participates in the development of ‘casecan’; a product of Recruit Career Co., Ltd., applying innovation to how we work.
TBWA\HAKUHODO\QUANTUM launches a recruitment support program using Wantedly’s “start-up program”
08 December 2014
TBWA\HAKUHODO\QUANTUM launches a recruitment support program using Wantedly’s “start-up program”
TBWA\HAKUHODO wins Creative Agency of the Year by Campaign Asia Pacific for the 5th consecutive year
02 December 2014
TBWA\HAKUHODO wins Creative Agency of the Year by Campaign Asia Pacific for the 5th consecutive year
TBWA\HAKUHODO\QUANTUM Launches Development Environment Support for Startups Using Google’s Cloud Platform
05 November 2014
TBWA\HAKUHODO\QUANTUM Launches Development Environment Support for Startups Using Google’s Cloud Platform
TBWA\HAKUHODO\QUANTUM Launches Development Environment Support for Startups with a focus on IoT (Internet of Things) with AWS, Sakura Internet, and Microsoft
22 October 2014
TBWA\HAKUHODO\QUANTUM Launches Development Environment Support for Startups with a focus on IoT (Internet of Things) with AWS, Sakura Internet, and Microsoft
TBWA\HAKUHODO won Silver awards at Spikes Asia 2014
30 September 2014
TBWA\HAKUHODO won Silver awards at Spikes Asia 2014
TBWA\HAKUHODO\QUANTUM wins Red Dot ‘Best of the Best’ for the ‘City Firefly’ wearable bicycle chain lock concept
30 September 2014
TBWA\HAKUHODO\QUANTUM wins Red Dot ‘Best of the Best’ for the ‘City Firefly’ wearable bicycle chain lock concept
TBWA\HAKUHODO wins its third Nikkei New Office Award, introducing advanced office space to promote partnership between major and start-up businesses through new initiative beyond ad business.
29 August 2014
TBWA\HAKUHODO wins its third Nikkei New Office Award, introducing advanced office space to promote partnership between major and start-up businesses through new initiative beyond ad business.
TBWA\HAKUHODO won BEST CAMPAIGN at Code Award2014 / Haruko Minagawa, Touchpoint Evangelist, served as a jury and panelist.
14 July 2014
TBWA\HAKUHODO won BEST CAMPAIGN at Code Award2014 / Haruko Minagawa, Touchpoint Evangelist, served as a jury and panelist.
2014 Cannes Lions International Festival of Creativity
23 June 2014
2014 Cannes Lions International Festival of Creativity


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