Tokyo, June 21st – TBWA\\HAKUHODO is thrilled to announce that \u201cNo Smiles\u201d campaign developed for McDonald\u2019s Japan has won a total of three awards, including a Gold Lions for the Social & Influencer category at the Cannes Lions International Festival of Creativity.<\/p>\n\n\n\n
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This hiring campaign successfully addressed McDonald\u2019s Japan\u2019s challenge to engage with Gen Z who were no longer resonating with the brand’s proud tradition of offering free \u2018smiles\u2019 on the menu. The work was recognized for its disruptive collaboration with popular J-Pop artist Ano to produce an original track expressing Gen Z’s desire to be themselves, and the brand\u2019s commitment to encourage authenticity in the workplace for all.<\/p>\n\n\n\n
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The Cannes Lions International Festival of Creativity 2024, was held from June 17 to 21 in Cannes, France. 26,753 entries were submitted this year with only 10% making it to the Shortlist, and a mere 3% receiving a Lions Award. “No Smiles” stood out from the competition, securing a Gold in the Social & Influencer category and Bronze in both the Audio & Radio and the Entertainment Lions for Music categories.<\/p>\n\n\n\n
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The results of the Cannes Lions 2024 are as follows.<\/strong> <\/p>\n\n\n\n \u25a0GOLD<\/strong> Tokyo, June 21st – TBWA\\HAKUHODO is thrilled to announce that \u201cNo Smiles\u201d campaign developed for McDonald\u2019s Japan has won a total of three awards, including a Gold Lions for the Social & Influencer category at the Cannes Lions International Festival of Creativity. This hiring campaign successfully addressed McDonald\u2019s Japan\u2019s challenge to engage with Gen […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[40],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9944"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=9944"}],"version-history":[{"count":2,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9944\/revisions"}],"predecessor-version":[{"id":9952,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9944\/revisions\/9952"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=9944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=9944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=9944"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=9944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
CLIENT\uff1aMcDonald’s Japan
TITLE\uff1aNo Smiles<\/p>\n\n\n\n
\u3010Social & Influencer\u3011- Culture & Context \/\u202fSingle-Market Campaign
\u25a0 BRONZE<\/strong>
\u3010Audio & Radio\u3011- Culture & Context \/ Social Behavior & Cultural Insight
\u3010Entertainment Lions for Music\u3011- Partnerships \/ Partnerships with Talent<\/p>","protected":false},"excerpt":{"rendered":"