Tokyo, June 7th – TBWA\\HAKUHODO is thrilled to announce that \u201cNo Smiles\u201d campaign developed for McDonald\u2019s Japan has won a total of 5 awards, including the prestigious Grand Award for the Collaborations & Partnerships \u2013 Celebrity\/Influencer category at the New York Festivals 2024 Advertising Awards.<\/p>\n\n\n\n
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This campaign successfully addressed McDonald\u2019s Japan\u2019s challenge to engage the Gen Z who no longer resonated with the brand’s proud tradition of offering free \u2018smiles\u2019 on the menu. The work was recognized for its disruptive collaboration with a popular J-Pop artist Ano to produce an original track singing the Gen Z’s desire to express themselves, and the brand\u2019s commitment to encourage authenticity in the workplace for all.<\/p>\n\n\n\n
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Established in 1957, the New York Festivals, is one of the world\u2019s most esteemed advertising festivals, celebrating top-tier creativity and honoring remarkable contributions in the international advertising industry.<\/p>\n\n\n\n
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The results of the New York Festivals 2024 are as follows.<\/strong> Tokyo, June 7th – TBWA\\HAKUHODO is thrilled to announce that \u201cNo Smiles\u201d campaign developed for McDonald\u2019s Japan has won a total of 5 awards, including the prestigious Grand Award for the Collaborations & Partnerships \u2013 Celebrity\/Influencer category at the New York Festivals 2024 Advertising Awards. This campaign successfully addressed McDonald\u2019s Japan\u2019s challenge to engage […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9903"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=9903"}],"version-history":[{"count":3,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9903\/revisions"}],"predecessor-version":[{"id":9913,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9903\/revisions\/9913"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=9903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=9903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=9903"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=9903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
CLIENT\uff1aMcDonald’s Japan
TITLE\uff1aNo Smiles
\u25a0GRAND<\/strong>
COLLABORATIONS & PARTNERSHIPS \u2013 CELEBRITY\/INFLUENCER
\u25a0GOLD<\/strong>
COLLABORATIONS & PARTNERSHIPS \u2013 CELEBRITY\/INFLUENCER
SOCIAL MEDIA & INFLUENCER \u2013 BEST USE OF INFLUENCER
AUDIO\/RADIO – BEST USE OF ORIGINAL MUSIC
\u25a0BRONZE<\/strong>
FILM CRAFT \u2013 BEST USE OF ORIGINAL MUSIC
\u25a0SHORTLIST<\/strong>
BRANDED CONTENT\/ENTERTAINMENT \u2013 BEST ORIGINAL MUSIC<\/p>","protected":false},"excerpt":{"rendered":"