TBWA\\HAKUHODO Inc., the leading disruption creative agency based in Tokyo, is thrilled to announce its exceptional success at ADFEST 2024. The agency was honored with the prestigious \u2018Grande INNOVA LOTUS\u2019 award for SHELLMET, marking its first Grand Prix win at ADFEST in the last four years. This significant achievement in the innovation category was complemented by additional accolades, including a Gold award in both the \u2018DESIGN LOTUS\u2019 and \u2018PR LOTUS\u2019 categories, and a Silver award in the \u2018SUSTAINABLE LOTUS\u2019 category, culminating in four distinguished awards.
ADFEST is one of the Asia Pacific region\u2019s most prestigious advertising awards, bringing attention to remarkable creative work since 1998. This year, a total of 1,587 entries were received and these were judged under the theme of \u201cHuman Intelligence\u201d.<\/p>\n\n\n\n
The detailed results are as follows:<\/p>\n\n\n\n
Client: Koushi Chemical Industry TBWA\\HAKUHODO Inc., the leading disruption creative agency based in Tokyo, is thrilled to announce its exceptional success at ADFEST 2024. The agency was honored with the prestigious \u2018Grande INNOVA LOTUS\u2019 award for SHELLMET, marking its first Grand Prix win at ADFEST in the last four years. This significant achievement in the innovation category was complemented […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9604"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=9604"}],"version-history":[{"count":3,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9604\/revisions"}],"predecessor-version":[{"id":9611,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9604\/revisions\/9611"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=9604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=9604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=9604"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=9604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Title: SHELLMET\uff08\u203b Product trades under the name \u201cHOTAMET\u201d in Japan\uff09<\/strong>
\u25a0GRANDE
\u30fbINNOVA LOTUS (Innovation)
\u25a0GOLD
\u30fbDESIGN LOTUS (Design)
\u30fbPR LOTUS (PR)
\u25a0SILVER
\u30fbSUSTAINABLE LOTUS (Contribution to Sustainable Development Goals)<\/p>","protected":false},"excerpt":{"rendered":"