{"id":9061,"date":"2023-08-31T11:12:24","date_gmt":"2023-08-31T02:12:24","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=9061"},"modified":"2023-08-31T17:18:27","modified_gmt":"2023-08-31T08:18:27","slug":"230831-news-madstars2023","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/230831-news-madstars2023\/","title":{"rendered":"TBWA\\HAKUHODO Wins 10 Awards Including &#8220;Grand Prix of the Year&#8221; at MAD STARS 2023"},"content":{"rendered":"<p>TBWA\\HAKUHODO\u2019s environmentally friendly protective helmet SHELLMET was awarded &#8220;Grand Prix of the Year&#8221; at MAD STARS 2023. TBWA\\HAKUHODO won in total of 10 awards including 2 Grand Prix and a Gold. <br><br>MAD STARS (formerly known as Ad Stars) is Asia&#8217;s only award for advertising works submitted from all over the world, and an advertising festival to share creative solutions that change the world in marketing, advertising, and digital content.<br><br>The detailed results are as follows.<br><br>Title\uff1aSHELLMET<br>Client\uff1aKoushi Chemical Industry Co.<br>Partners\uff1aquantum (Product Design), Koushi Chemical Industry Co. (Product development)<br><strong>\u25a0GRAND PRIX OF THE YEAR<br><\/strong>\u30fbPublic Service Advertising Group \/ SDGs (Sustainability Development Goals) Stars > SDGs > Responsible Consumption and Production<br><strong>\u25a0GRAND PRIX<br><\/strong>\u30fbSOLUTION Group \/ Design Stars \/ A. Sectors<br><strong>\u25a0SILVER<br><\/strong>\u30fbSOLUTION Group \/ Innovation Stars \/ A. Sectors<br>\u30fbSOLUTION Group \/ Place Brand Stars \/ B. City Brands (including province)<br><strong>\u25a0BRONZE<br><\/strong>\u30fbSOLUTION Group \/ PR Stars \/ B. Practices &amp; Specialism<br><br>Title\uff1aProPILOT MOP<br>Client\uff1aNissan Motors<br><strong>\u25a0GOLD<br><\/strong>\u30fbSOLUTION Group \/ Innovation Stars \/ A. Sectors<br><strong>\u25a0SILVER<br><\/strong>\u30fbSOLUTION Group \/ PR Stars \/ B. Practices &amp; Specialism<br><strong>\u25a0BRONZE<br><\/strong>\u30fbSOLUTION Group \/ Outdoor Stars \/ B. Ambient(Non-Standard and Free-Format Outdoor Advertising)<br><strong>\u25a0CRYSTAL<br><\/strong>\u30fbSOLUTION Group \/ Media Stars \/ B. Use of Media<br><br>Title\uff1aHack the Rules<br>Client\uff1aKodansha<br><strong>\u25a0CRYSTAL<br><\/strong>\u30fbSOLUTION Group \/ Outdoor Stars \/ A. Sectors<\/p>","protected":false},"excerpt":{"rendered":"<p>TBWA\\HAKUHODO\u2019s environmentally friendly protective helmet SHELLMET was awarded &#8220;Grand Prix of the Year&#8221; at MAD STARS 2023. TBWA\\HAKUHODO won in total of 10 awards including 2 Grand Prix and a Gold. MAD STARS (formerly known as Ad Stars) is Asia&#8217;s only award for advertising works submitted from all over the world, and an advertising festival [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9061"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=9061"}],"version-history":[{"count":7,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9061\/revisions"}],"predecessor-version":[{"id":9094,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/9061\/revisions\/9094"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=9061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=9061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=9061"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=9061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}