{"id":8707,"date":"2023-08-03T11:30:00","date_gmt":"2023-08-03T02:30:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=8707"},"modified":"2023-08-02T17:23:44","modified_gmt":"2023-08-02T08:23:44","slug":"230803-news-future-of-food","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/230803-news-future-of-food\/","title":{"rendered":"A Recipe for the Future of Food"},"content":{"rendered":"<p><em><strong>\u30fbProprietary research by TBWA\u2019s Backslash reveals which Disruptive cultural forces have the potential to revolutionize the Future of Food<br>\u30fbOptimized health, freedom of choice, and climate change were identified as the most influential ingredients driving spend in the category<br><\/strong><\/em><br>Backslash \u2014 the cultural intelligence unit of TBWA\\Worldwide \u2014 has cooked up the fourth report in its \u201cFuture of\u201d series. More than an observational report, the \u201cFuture of Food\u201d outlines clear opportunities for businesses to capture a greater share of the future.<br><br>This report comes at a crucial time, as food is finding itself at the center of today\u2019s most urgent issues &#8211; ranging from climate change to social justice. This means that food is no longer being assessed as a standalone industry, but as a key ingredient in the push toward a brighter future.<br><br>Agathe Guerrier, Global Chief Strategy Officer of TBWA\\Worldwide notes: \u201cFor a long time, progress in food meant convenience. But the result is that we\u2019ve become disconnected from the natural processes through which ingredients become food \u2014 negatively impacting our health, the planet, and equal access to nutrition. It\u2019s time for hands-on participation from brands and consumers.\u201d<br><br>Press Release: <a href=\"https:\/\/www.tbwahakuhodo.co.jp\/uploads\/2023\/07\/EN_FINAL-RELEASE_-Backslash-Future-of-Food.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30fbProprietary research by TBWA\u2019s Backslash reveals which Disruptive cultural forces have the potential to revolutionize the Future of Food\u30fbOptimized health, freedom of choice, and climate change were identified as the most influential ingredients driving spend in the categoryBackslash \u2014 the cultural intelligence unit of TBWA\\Worldwide \u2014 has cooked up the fourth report in its \u201cFuture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/8707"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=8707"}],"version-history":[{"count":10,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/8707\/revisions"}],"predecessor-version":[{"id":8725,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/8707\/revisions\/8725"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=8707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=8707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=8707"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=8707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}