{"id":7978,"date":"2023-03-10T09:00:00","date_gmt":"2023-03-10T00:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=7978"},"modified":"2023-03-09T17:35:45","modified_gmt":"2023-03-09T08:35:45","slug":"230310-news-spikes2023","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/230310-news-spikes2023\/","title":{"rendered":"TBWA\\HAKUHODO WINS 6 AWARDS INCLUDING GRAND PRIX and GOLD AT SPIKES ASIA 2023"},"content":{"rendered":"

At Spikes Asia 2023, one of the largest advertising festivals in the APAC region held in Singapore as the regional festival of Cannes Lions, TBWA\\HAKUHODO won 6 awards in total including 1 Grand Prix and 1 Gold.

\u201cJourna-Rhythm,\u201d which brought home a Grand Prix in \u201cMusic – Excellence in Music\u201d and a Gold in \u201cRadio & Audio – Excellence in Radio & Audio\u201d, is a collaboration project with Asahi Shimbun in which young hip-hop artists created original hip-hop music based on social news, lyrically expressing their bare thoughts \u2013 suggesting the new form of news reporting that captures the minds of Gen Z.

Also at \u201cYoung Spikes\u201d, a competition between professionals under 30, Hikari Ono and Yutaro Nagata pair won Silver in the “Integrated” category.

The detailed results are as follows:

Client: Asahi Shimbun
Title: Journa-Rhythm
\u25a0Grand Prix
<\/strong>\u30fbMusic \/ D. Excellence in Music \/ D01. Use of Original Composition
\u25a0GOLD
<\/strong>\u30fbRadio&Audio \/ B. Excellence in Radio & Audio\/ B01. Use of Music
\u25a0SILVER
<\/strong>\u30fbMusic \/ A. Music Content \/ A02. Brand or Product Integration into Music Content

Client: Nissan
Title: #CIMARestore
\u25a0SILVER\u3000\u3000
<\/strong>\u30fbSOCIAL & INFLUENCER \/ A. Social & Influencer: Sectors \/ A01. Consumer Goods

Client: Shueisha
Title: THE SNOW COMIC
\u25a0SILVER\u3000\u3000
<\/strong>\u30fbOUTDOOR \/ D.AMBIENT & EXPERIENTIAL \/ D03 Special Build

Young Spikes Competition (Integrated)
\u25a0SILVER
<\/strong>\u30fbTBWA\\HAKUHODO Hikari Ono, Yutaro Nagata – “SAVE YOUR LOOK-A-LIKE”<\/p>","protected":false},"excerpt":{"rendered":"

At Spikes Asia 2023, one of the largest advertising festivals in the APAC region held in Singapore as the regional festival of Cannes Lions, TBWA\\HAKUHODO won 6 awards in total including 1 Grand Prix and 1 Gold. \u201cJourna-Rhythm,\u201d which brought home a Grand Prix in \u201cMusic – Excellence in Music\u201d and a Gold in \u201cRadio […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/7978"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=7978"}],"version-history":[{"count":10,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/7978\/revisions"}],"predecessor-version":[{"id":7999,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/7978\/revisions\/7999"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=7978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=7978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=7978"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=7978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}