\n \uff08\u201cRestaurant of Mistaken Orders,” which promoted understanding of dementia\uff09<\/p>\n\n\n\n\n
\n \uff08”Para Pingpong Table,” which visualized physical-disability through the power of design\uff09<\/p>\n\n\n\n\n
\n \uff08”The Reborn Light,” streetlights that uses reused batteries from electric vehicles and illuminating a town in need of new infrastructure to recover from the natural disaster\uff09<\/p>\n\n\n\n\n
\n To tackle various social issues in the world we need creativity to identify “what the problem is” in the first place, and the ability to implement solutions by connecting and collaborating with appropriate people and communities. We TBWA\\HAKUHODO have both of these as our strengths, and to make full use of our strength we launched a program called “TH for GOOD” in FY2020 that enables our pirates (TH members) to use their work time and company resources for socially meaningful projects by utilizing their skills and talents.<\/p>\n\n
\n \u201cTH FOR GOOD\u201d – How it works<\/h2>\n\n\n
\n \u201cTH FOR GOOD” supports employees’ voluntary For GOOD (socially meaningful) activities through two main approaches.<\/p>\n\n\n
\n \u2460 Individual\/private For Good activities during working hours<\/h2>\n\n\n
\n We simply say \u201csocial issues\u201d but there are just so many themes in wide range of fields and areas. TBWA\\HAKUHODO thought that the best way to contribute to society would be for each of our pirates to utilize his\/her strengths and engage in activities in areas in which he\/she is personally interested. That\u2019s why TBWA\\HAKUHODO decided to recognize the part of the time employees used for their private social contribution activities as company working hours.<\/p>\n\n
\n \u2461 Activities recognized as agency projects<\/h2>\n\n\n
\n When a member\u2019s social contribution activity (described above) has potential for expansion and continuity, he\/she can submit an application to have the activity recognized as an official agency project. This is designed to further improve the quality of social contribution and value creation related activities. It allows the member to ask the company to provide support for expenses and to request for adding team members, such as creators and copywriters. This approach has led to the creation of many startup teams that address various issues such as diversity, environment, and SDGs.<\/p>\n\n
\n Projects that were born from \u201cTH FOR GOOD\u201d<\/h2>\n\n\n
\n So far many projects were born from TH for GOOD that lets anyone with a passion to make a difference in the world can launch a project, showing how TH pirates are passionate about brining meaningful changes in the society. Here are some of the projects born from TH for GOOD that were officially released publicly. Many are currently in the incubation phase, ready to surprise the world, so watch this space! <\/p>\n\n\n