{"id":7379,"date":"2022-09-12T10:00:00","date_gmt":"2022-09-12T01:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=7379"},"modified":"2022-09-09T15:13:33","modified_gmt":"2022-09-09T06:13:33","slug":"220912-news-spikescan","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/220912-news-spikescan\/","title":{"rendered":"65dB TOKYO unveils &#8220;Spike Scan,&#8221; a new service combining future forecasting data and social voice analysis"},"content":{"rendered":"<p>65dB TOKYO, a strategic marketing arm of TBWA\\HAKUHODO conducting consumer and market research through &#8220;social listening&#8221; by analyzing the voices of SNS users, has announced the launch of &#8220;Spike Scan&#8221;, a new service that melds future forecast data with social voice analysis.<br><br>In addition to the global method that analyzes the issues of more than 50 companies in Japan, Paris, China, and other countries around the world, the indications of waveform &#8220;spikes,&#8221; which represent changes in the amount of buzz in the world, can be combined with past SNS data and AI trend forecasting tools to enable early detection of &#8220;signs&#8221; that could become mid- to long-term trends. Based on the data derived from the &#8220;Spike Scan&#8221; analysis, 65dB plans to provide peerless marketing support services.<br><br>Press release: <a href=\"https:\/\/www.tbwahakuhodo.co.jp\/\/uploads\/2022\/09\/EN_65dB-Spikes-Scan_PressRelease.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>65dB TOKYO, a strategic marketing arm of TBWA\\HAKUHODO conducting consumer and market research through &#8220;social listening&#8221; by analyzing the voices of SNS users, has announced the launch of &#8220;Spike Scan&#8221;, a new service that melds future forecast data with social voice analysis. In addition to the global method that analyzes the issues of more than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/7379"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=7379"}],"version-history":[{"count":3,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/7379\/revisions"}],"predecessor-version":[{"id":7394,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/7379\/revisions\/7394"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=7379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=7379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=7379"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=7379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}