\n A picture taken from a team meeting<\/p>\n\n\n\n
\n Building a trusting relationship with clients<\/h2>\n\n\n Q. How do you overcome the difficulty of having to respond to various and sometimes urgent demands from clients?<\/h2>\n\n\n
\n My philosophy is that the client and the agency should always be on equal footing.
\nAs an agency, we create advertisements with strong beliefs. I think that my most important role as an account person is to build a relationship of trust that allows us to have honest discussions by firmly aligning our intentions with what the client wants. In order to understand my clients better, even if they are not directly related to the on-going project I am in charge of, I make an effort to share information that may be useful to clients, or try to identify issues that they may be facing from an objective third-person point of view. These continuous efforts for relationship building eventually leads to the equal relationship and to fair discussions.
\n<\/p>\n\n
\n People who believe in the power of creativity<\/h2>\n\n\n Q. What do you think is great about TBWA\\HAKUHODO?<\/h2>\n\n\n
\n What I like about TBWA\\HAKUHODO is that we are a group of people who have such a strong belief in the power of creativity, with high expectations and standards for quality of output. I am surrounded by people who are so inspiring with such professionality.
\n
\nI think such a unique culture of creativity comes from our philosophy of Disruption\u00ae\ufe0f, which connects diverse individuals to one. This culture of Disruption and such talented people are the strengths of TBWA\\HAKUHODO that no one else can imitate.
\n<\/p>\n\n
\n Creating culture of mutual understanding and respect<\/h2>\n\n\n Q. What is the most important thing to you in working with various global clients and leading a team with diversity?<\/h2>\n\n\n
\n Having worked with a variety of global clients, I have learned that different industries and countries have completely different ways of working and thinking. Japan is a very unique market, and I often feel that Japanese people have quite different personalities from people from other countries. Japanese people tend to be less assertive, which is considered to be good among Japanese people, but in global projects, it is often a problem, not being able to speak out to convince others. However, I think it is also important for people overseas to understand the great aspects of humility and virtue that Japanese culture has.
\n
\nWhat I try to do at the start of a project is to first understand the other side’s way of doing things, and then to have the other side understand the Japanese way of doing things, so that we can find our original way based on mutual understanding to maximize the synergy.
\n
\nThere is an episode about this. I was working with a team from India for a week on a project. The Indian team members were discussing ideas endlessly until the day before the presentation to the client, and there was no sign of the presentation materials being prepared. Seeing this, I felt anxious inside, but I decided to trust their way of doing things. Then, late in the evening on the day before the presentation, the entire Indian team started working at once and completed a wonderful document. This was a big shock to me because the process in India was so different from in Japan. But I was happy to hear the Indian team say afterwards, “It was a great experience because we felt like we became a real \u2018one team\u2019 with Japan.\u201d It was an experience that made me realize once again the importance of respecting the other team’s way of doing things.
\n
\nWhen it comes to work processes, we often think of American and European methods as efficient models, but if we take advantage of the unique qualities of Japanese way of communication or project management, we can often create new values. I think this can indirectly contribute to conveying the good impressions of Japan, so I would like to continue to be mindful of this.
\n<\/p>\n\n
\n Advertising creates the air of the era<\/h2>\n\n\n Q. Tell us how you felt after winning the Agency of the Year Award, and your future goal! <\/h2>\n\n\n
\n The world is changing drastically during the pandemic, and I felt a renewed sense of responsibility and meaning in my current position at a time when the standards of the past are no longer valid and everything is undergoing “disruption” to create new standards.
\n
\nI believe that advertising has the power to create the atmosphere of the times. In this time of new-normal, we must deliver the messages that people need through advertisements. I feel a sense of responsibility for this, and I am excited about opening up new avenues. I believe that the shape of advertising agencies will continue to change in the future, and I hope that we will be able to take on the challenges of new things, and open up a new era.
\n
\n==
\nWe will continue to introduce our TBWA\\HAKUHODO members in STORIES, so please stay tuned for the next episode!
\n
\nCommunication team (koho@tbwahakuhodo.co.jp)
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