{"id":5509,"date":"2021-06-09T10:00:00","date_gmt":"2021-06-09T01:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=5509"},"modified":"2021-06-09T08:42:17","modified_gmt":"2021-06-08T23:42:17","slug":"210609-news-koala-mattress","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/210609-news-koala-mattress\/","title":{"rendered":"TBWA\\HAKUHODO produces a new TV commercial for Koala Mattress"},"content":{"rendered":"<p><strong><br>\u301cRepresenting the disruption of \u201ccomfort sleep\u201d through Koala Sleep\u2019s technology\u301c<\/strong><\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>TBWA\\HAKUHODO has produced a new TV commercial for \u201cKoala Mattress\u201d by Koala Sleep Japan KK, which went on air from May 19, 2021, with the title of \u201cUltimate Koala Comfort Until Morning\u201d.<\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>The concept of the Koala mattress is to deliver a blissful sleep with outstanding support through \u201cZero Disturbance Technology\u201d, which does not spread vibrations horizontally and absorbs movements from tossing and turning.<\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>In the new commercial, the giant koala, the symbol of the Koala Mattress brand, is depicted as a mattress, expressing the soft and comfortable feeling of sleeping on the product. The creative team aimed to depict the feeling of comfort sleeping on a mattress with zero disturbance technology, not through logical explanation but solely through sensation.<\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>Press release <a href=\"\/uploads\/2021\/06\/210609_news_Koala_mattress_e.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u301cRepresenting the disruption of \u201ccomfort sleep\u201d through Koala Sleep\u2019s technology\u301c TBWA\\HAKUHODO has produced a new TV commercial for \u201cKoala Mattress\u201d by Koala Sleep Japan KK, which went on air from May 19, 2021, with the title of \u201cUltimate Koala Comfort Until Morning\u201d. The concept of the Koala mattress is to deliver a blissful sleep with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[65],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/5509"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=5509"}],"version-history":[{"count":1,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/5509\/revisions"}],"predecessor-version":[{"id":5521,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/5509\/revisions\/5521"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=5509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=5509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=5509"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=5509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}