{"id":5211,"date":"2021-03-05T13:00:00","date_gmt":"2021-03-05T04:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=5211"},"modified":"2021-03-05T12:05:55","modified_gmt":"2021-03-05T03:05:55","slug":"210305-backslash-edges2021","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/210305-backslash-edges2021\/","title":{"rendered":"TBWA\u2019s Backslash Releases 2021 Edges"},"content":{"rendered":"<p><strong>Introducing 40 Global Cultural Shifts Shaping Our World<\/strong><br><strong>This Isn\u2019t Just a Trend Report. It\u2019s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.<\/strong><\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>Backslash, the cultural intelligence unit of TBWA\\Worldwide, released its annual glossary of Edges.<\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future.<\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>Backslash examines cultural shifts with an eye toward business impact, identifying opportunities for disruptive growth. This year, the opportunities are especially significant, says Agathe Guerrier, Co-Chief Strategy Officer, TBWA\\Worldwide. \u201cThe pandemic has precipitated a cosmic reshuffle of global realities, social norms, and individual beliefs. A world is ending, and another is being born. 2021 isn\u2019t just another year, it\u2019s Year Zero. And so this isn\u2019t just a trend report. It\u2019s a glimpse into a new chapter of our history.\u201d<\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>Backslash\u2019s 2021 Edges explore the cultural shifts shaping our world in six chapters: Chaos, Preservation, Advancement, Identity, Liberation, and Rebirth.<br>The complete list of 40 Edges can be downloaded <a href=\"https:\/\/www.backslash.com\/2021edges\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><br><p\/>\n\n\n\n<p>Press release: <a href=\"\/uploads\/2021\/03\/210305_B_Edges2021_PR_e.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Introducing 40 Global Cultural Shifts Shaping Our WorldThis Isn\u2019t Just a Trend Report. It\u2019s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero. Backslash, the cultural intelligence unit of TBWA\\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/5211"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=5211"}],"version-history":[{"count":7,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/5211\/revisions"}],"predecessor-version":[{"id":5224,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/5211\/revisions\/5224"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=5211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=5211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=5211"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=5211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}