\n However –
\nWe don’t think of TBWA\\HAKUHODO as just an advertising company.
\n
\nA distinct CULTURE created from the powerful convergence of TBWA\u2019s proprietary Disruption\u00ae philosophy together with Hakuhodo\u2019s \u201cSei-katsu-sha philosophy\u201d (\u201cConsumer with a heartbeat\u201d marketing tenet); and the CREATIVITY born of this unique culture goes beyond the realm of advertising and creates new value for society.
\n
\nThere are just so many stories that can’t be told from the advertisements we are creating.
\n
\nIn this “STORIES” section, we will be sharing stories that you don\u2019t find anywhere else, about our #PEOPLE, our works of #CREATIVITY, #CULTURE, and our way of changing the world #FORGOOD.
\n<\/p>\n\n
\n #PEOPLE<\/h2>\n\n\n
\n The most important element in TBWA\\HAKUHODO is each and every one of our members, who we call “Pirates”. We will introduce various people and teams of our \u201cfellow pirates\u201d that transcend gender, nationality, and background to create a culture.<\/p>\n\n
\n #CREATIVITY<\/h2>\n\n\n
\n The works created by the “one-of-a-kind” TBWA\\HAKUHODO, are highly regarded not only in Japan, but in Asia and all around the world. We will tell you the secret \u201cbehind stories\u201d about the thoughts and production process which you can’t see just by looking at the creative projects.<\/p>\n\n
\n #CULTURE<\/h2>\n\n\n
\n We will be introducing our core value Disruption\u00ae\ufe0f, which breaks conventions and finds new visions, and the unique culture that is born from the Disruptive mind.<\/p>\n\n
\n #FORGOOD<\/h2>\n\n\n
\n Our way of effort to create a more fun and better world is called “TH FOR GOOD” – and we will be sharing various projects that are going on to change the world. <\/p>\n\n\n
\n STORIES will be updated regularly – so please stay tuned !
\n
\nCommunications team (koho@tbwahakuhodo.co.jp)<\/p>\n\n\n
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