{"id":4665,"date":"2020-07-30T14:00:58","date_gmt":"2020-07-30T05:00:58","guid":{"rendered":"http:\/\/www.tbwahakuhodo.co.jp\/?p=4036"},"modified":"2020-11-12T14:03:59","modified_gmt":"2020-11-12T05:03:59","slug":"200730_nissan_logo","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/200730_nissan_logo\/","title":{"rendered":"TBWA and Nissan United Support Design Development of New Nissan Communications Logo"},"content":{"rendered":"<p>\u30fbNissan Introduced a New Illuminated Logo, Created by Nissan\u2019s Design Team<br>\u30fbA Modern, Bold and Flexible Visual Identity System Was Brought to Life by TBWA\u2019s Nissan United and Design by Disruption<br>\u30fbEmblem to First Appear on the Flagship EV Nissan Ariya in 2021<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>New York, July 21, 2020<\/strong> \u2014 At its World Premiere Event, filmed in Yokohama and streamed virtually around the world, Nissan last week unveiled a new brand logo and visual identity, symbolic of a new chapter in its history.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>The brand\u2019s bold, modern redesign will be featured on Nissan\u2019s website and communications materials around the world. The new emblem will first appear as an illuminated badge on Nissan\u2019s all new flagship electric vehicle, the Nissan Ariya, arriving in 2021.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>As a collaborative effort years in the making, the new emblem was first created by Nissan\u2019s global design team as a badge to live on future cars, with Nissan United (the multidisciplinary unit within TBWA that drives Nissan\u2019s marketing and communications globally) and TBWA\u2019s Design by Disruption (DXD) unit building out a flexible and wide-ranging brand identity system in the months that followed. The brand identity includes applications in both 2D and 3D for all communications, including advertising, digital platforms, websites, dealerships and more.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>More information on the new emblem and brand identity viewed at <a href=\"http:\/\/thenissannext.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">thenissannext.com<\/a>.<br>Press Release : <a href=\"\/uploads\/2020\/07\/200730_news_nissan_logo_e-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\/uploads\/2020\/07\/200730_news_nissan_logo_e-4\">click here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30fbNissan Introduced a New Illuminated Logo, Created by Nissan\u2019s Design Team\u30fbA Modern, Bold and Flexible Visual Identity System Was Brought to Life by TBWA\u2019s Nissan United and Design by Disruption\u30fbEmblem to First Appear on the Flagship EV Nissan Ariya in 2021 New York, July 21, 2020 \u2014 At its World Premiere Event, filmed in Yokohama [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[13],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/4665"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=4665"}],"version-history":[{"count":4,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/4665\/revisions"}],"predecessor-version":[{"id":4848,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/4665\/revisions\/4848"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=4665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=4665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=4665"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=4665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}