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TBWA\\HAKUHODO has named Keita Kawakatsu as Head of Disruption\u00ae Consulting. The business unit was established in 2018, and draws on its proprietary Disruption\u00ae methodology, to pioneer and foster new areas of business growth for brands while also invigorating brand strategies \u2013 a welcomed evolution to the traditional ad agency model.<\/p>\n
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Disruption\u00ae Consulting has now launched a new offering to help brands create further value in a post-COVID 19 world, through a \u2018Visioning Framework\u2019 and a strong focus on brand core values.<\/p>\n
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The visioning framework is central to this consulting practice. Particularly at this moment in history when the pandemic is triggering enormous change in traditional spheres of business and value creation, brands must be ever more vision-driven to navigate the waves of the future.<\/p>\n
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Find out more about visioning framework here<\/a><\/p>\n <\/p>\n Keita has over 20 years\u2019 experience in brand marketing, communication and strategy building, in a variety of categories such as food, beverages, finance and telecommunications, to name a few. He was named \u2018Japan\/Korea Planner of the Year\u2019 at Campaign Asia-Pacific Agency of the Year awards in 2018.<\/p>\n <\/p>\n