{"id":4079,"date":"2019-09-26T17:30:18","date_gmt":"2019-09-26T08:30:18","guid":{"rendered":"http:\/\/tbwa-renew-2016.staging.i-studio.co.jp\/?p=4079"},"modified":"2019-09-27T15:24:57","modified_gmt":"2019-09-27T06:24:57","slug":"190926-news-disco","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/190926-news-disco\/","title":{"rendered":"TBWA\\HAKUHODO unveils new in-house content studio \u2013 DISCO"},"content":{"rendered":"<p>(Minato-ku, Tokyo) TBWA\\HAKUHODO Japan has announced the launch of DISCO, a progressive new in-house content studio to bring the company\u2019s proprietary Disruption<sup>\u00ae<\/sup> methodology to a new age of content production. Assembled from a unique range of specialists \u2013 and some of the best international talents in motion-graphics, music, and film \u2013 DISCO will provide a one-stop shop for agile content production.<\/p>\n<p>&nbsp;<\/p>\n<p>As media consumption continues to shift to mobile devices and popular content taking up many forms and styles \u2013 from two minute online films, to 15s user-generated content, and increasingly more gamified content \u2013 TBWA\\HAKUHODO looks to future-proof its production capabilities with the launch of DISCO and a new wave of diverse creators.<\/p>\n<p>&nbsp;<\/p>\n<p>Core members of DISCO include \u2013<br \/>\n<u><em><strong>Kiyotaka Sumiyoshi<\/strong><\/em><\/u>, one of Japan\u2019s Top 100 motion graphics designer in 2019, having excelled TBWA\\Chiat\\Day New York after graduating from Parsons School of Art and Design NY.<br \/>\n<strong><u><em>Seiya Matsumiya<\/em><\/u>,<\/strong> a Californian artist and music supervisor who has shared the stage with artists such as Flea, Maroon 5, Cat Power, and Apparat, and won awards at Emmys, CLIOs, and PromaxBDA.<br \/>\n<strong><u><em>Shinri Abe<\/em><\/u>,<\/strong> a film, TV, and music video director who has worked under world-renowned Japanese filmmaker, Takashi Miike, and also has experience in Australia on several international film sets.<\/p>\n<p>&nbsp;<\/p>\n<p>Together they have an agenda to transform the entire process of content production \u2013 from planning to development and delivery \u2013 to create a more agile, innovative and experimental studio for developing 21<sup>st<\/sup> century content.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAs content plays an ever-increasing role in our clients\u2019 marketing mix, relevancy and consistent output have become crucial factors for effectiveness. But this has increased expectations for speed and cost efficiency,\u201d <u><strong>said Chris Iki, Chief Operating Officer at TBWA\\HAKUHODO.<\/strong><\/u> \u201cWith DISCO, we\u2019ve built a unique team around an agile operating model that doesn\u2019t compromise on quality, whilst delivering content that is dedicated to adding brand value and contributing to the business growth of our clients.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>DISCO is not only limited to advertising communications, but also develops original cultural content for the agency and its brands. Most recently, the team developed Japan\u2019s only Gold Cannes Lions 2019 winner \u2013 THE MOST CHALLENGING PINGPONG TABLE for Japan Para Table Tennis Association \u2013 from product creation, event organization to film production.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIn today\u2019s world, we\u2019re inundated with a wide array of video content because it\u2019s so easy for anyone to shoot content, even with just a mobile phone, and release it,\u201d <u><strong>said Kazoo Sato, Chief Creative Officer and executive creative director at TBWA\\HAKUHODO.<\/strong><\/u> \u201cThat\u2019s why we founded DISCO \u2013 to strive for a new level of stand-out quality and creativity that others won\u2019t be able to emulate \u2013 combining the talents of a multi-skilled film, music video, and advertising director, with one of Japan\u2019s most progressive motion graphics designers, and a music supervisor with a worldwide network of musicians. I\u2019m excited to see DISCO become a pioneer in the field of branded content production.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The name DISCO comes from the abbreviation of \u2018<u><strong>Dis<\/strong><\/u>ruption <u><strong>Co<\/strong><\/u>ntent\u2019, but also represents the original purpose of a disco \u2013 a safe place for social gatherings of minorities, which then evolved to become the launch pad of new cultures. The TBWA\\HAKUHODO office is coincidently located where Tokyo\u2019s legendary \u2018Disco Juliana\u2019 once stood.<br \/>\n<a href=\"http:\/\/www.disruptioncontents.tokyo\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.disruptioncontents.tokyo\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>(Minato-ku, Tokyo) TBWA\\HAKUHODO Japan has announced the launch of DISCO, a progressive new in-house content studio to bring the company\u2019s proprietary Disruption\u00ae methodology to a new age of content production. Assembled from a unique range of specialists \u2013 and some of the best international talents in motion-graphics, music, and film \u2013 DISCO will provide a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/4079"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=4079"}],"version-history":[{"count":6,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/4079\/revisions"}],"predecessor-version":[{"id":4094,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/4079\/revisions\/4094"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=4079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=4079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=4079"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=4079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}