TBWA\\HAKUHODO launched a new online content channel called \u2018THE_\u2019, which captures Japan\u2019s emerging trends, technology, and cultural shifts that might have influence on society. Not only does this channel help clients better understand and monitor consumer behavior, it also boasts the agency\u2019s ability to create great culturally relevant content at speed.<\/p>\n
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TBWA\\HAKUHODO has developed creative works based on cultural insights. For example, Animegaphone, a megaphone that can convert the user\u2019s voice into someone else\u2019s voice instantaneously, was developed by analyzing anime fan\u2019s behavior and interests. It has already been used in many anime related events, and has grabbed the attention of anime-lovers everywhere – using noted anime voice-over actors.<\/p>\n
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Chris Iki, Chief Operating Officer:<\/strong><\/p>\n \u201cTBWA prides itself in being the cultural engine for 21st century businesses, and Japan is second to none when it comes to unique innovations and cultural trends. There has always been a global fascination with Japan, so with this new platform, we hope to showcase the best of our country\u2019s weird and wonderful behaviors.\u201d<\/p>\n <\/p>\n FACEBOOK CHANNEL \u2013 @theculturalbroadcast <\/p>\n Recent films include:<\/p>\n
\n<\/strong>https:\/\/www.facebook.com\/pg\/theculturalbroadcast\/<\/a><\/p>\n