{"id":2235,"date":"2017-02-01T15:00:08","date_gmt":"2017-02-01T06:00:08","guid":{"rendered":"http:\/\/tbwa-renew-2016.staging.i-studio.co.jp\/?p=2235"},"modified":"2025-08-19T17:13:29","modified_gmt":"2025-08-19T08:13:29","slug":"lyrical-school","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/work\/lyrical-school\/","title":{"rendered":"King Records \u2013 Lyrical School\u300cRUN and RUN\u300dMusic Video"},"content":{"rendered":"<p><\/p>\n<p><p>With the insight that Japanese teenagers regularly enjoy watching videos on their mobile phones but prefer not to tilt their screen horizontally, the music video was shot in vertical aspect, with most of the filming done using a smartphone to imbue a sense of familiarity. No computer graphics were used \u2013 focusing instead on producing footage that could be re-created on any smartphone.<\/p>\n<p>Through creative editing, the imaginative video makes the viewers believe that the pop idol group has hacked into their smartphones \u2013 showing the six members of Lyrical School running through the viewer\u2019s smartphone apps.<\/p>\n<p>Experience the music video on your smartphone!<\/p>\n<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>With the insight that Japanese teenagers regularly enjoy watching videos on their mobile phones but prefer not to tilt their screen horizontally, the music video was shot in vertical aspect, with most of the filming done using a smartphone to imbue a sense of familiarity. No computer graphics were used \u2013 focusing instead on producing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/2235"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=2235"}],"version-history":[{"count":10,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/2235\/revisions"}],"predecessor-version":[{"id":10919,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/2235\/revisions\/10919"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=2235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=2235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=2235"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=2235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}