{"id":11678,"date":"2026-07-15T13:00:00","date_gmt":"2026-07-15T04:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=11678"},"modified":"2026-07-15T12:42:23","modified_gmt":"2026-07-15T03:42:23","slug":"260715-oishi-40under40","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/news\/260715-oishi-40under40\/","title":{"rendered":"Disruption Unleashed: Shohei Oishi Named to Campaign Asia\u2019s \u201c40 under 40\u201d"},"content":{"rendered":"<p><strong>Continuing a 5-year streak of TBWA\\HAKUHODO talent leading the region.\u00a0<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Big news from the Disruption Lab: Our very own Creative Director and Copywriter <strong>Shohei Oishi<\/strong> has been named to <em>Campaign Asia-Pacific\u2019s<\/em> prestigious <strong>40 Under 40<\/strong> list for 2026, honoring the region\u2019s most transformative marketing and creative leaders.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>The achievement marks the <strong>fifth consecutive year<\/strong> a TBWA\\HAKUHODO team member has earned a spot on the 40 Under 40 list since 2022 &#8211; a testament to the power of Disruption\u00ae and our commitment to culture-shifting work.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>Redefining the Power of Copywriting<\/strong><\/p>\n\n\n\n<p>Since launching his career in 2014, Shohei has consistently turned unconventional ideas into major cultural movements. From award-winning social commentary to massive commercial campaigns, his work sits right at the intersection of brand strategy and pop culture.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>Key Career Milestones &amp; Highlights<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>2016:<\/strong> Earned the TCC (Tokyo Copywriters Club) Newcomer Award for NTT DOCOMO\u2019s &#8220;Samurai Smartphone Parade&#8221; (Aruki-Sumafo Sankin-Kotai) and represented Japan at the ADFEST Young Lotus Workshop.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>2018:<\/strong> Joined TBWA\\HAKUHODO, going on to craft the globally acclaimed <em>\u201cTHE MOST CHALLENGING PINGPONG TABLE\u201d<\/em> for the Japan Para Table Tennis Association \u2013 taking home a Cannes Gold Design Lion, alongside honors from D&amp;AD and MADSTARS.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>2023: <\/strong>Secured the ACC Grand Prix \u2013 Japan\u2019s highest advertising honor \u2013 for MIXI\u2019S \u201c#Oretachi no Mon-Story.\u201d<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>2024:<\/strong> Spearheaded Mcdonald\u2019s Japan\u2019s iconic <em>\u201cNo Smiles\u201d<\/em> recruitment campaign, winning a second ACC Grand Prix, a Gold Cannes Lion (Social &amp; Influencer), and a Silver Cannes Lion (Creative Effectiveness).&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>2025: <\/strong>Named Young Creative Person of the Year (Japan\/Korea) at the <em>Campaign Asia-Pacific Agency of the Year<\/em> awards.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Shohei\u2019s inclusion in the 2026 40 Under 40 list solidifies his reputation as one of the most exciting creative minds shaping the future of advertising across the Asia-Pacific region.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>About Shohei Oishi<\/strong><\/p>\n\n\n\n<p><strong>Creative Director \/ Copywriter \u2013 Disruption Lab<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Shohei joined Hakuhodo in 2014 before making the move to TBWA\\HAKUHODO in 2018. Over the past decade, his work has captured the industry\u2019s top honors across Cannes Lions, ACC, TCC, D&amp;AD, and MADSTARS. He remains focused on using the power of words and disruption to build lasting impact for brands and society.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Read the full Campaign Asia-Pacific \u201c40 Under 40\u201d feature <a href=\"https:\/\/www.campaignasia.com\/article\/40-under-40-2026-the-new-faces-of-influence-across-apac-marketing\/4txvwa4zz661d2scz2tfp8ft5f?bulletin=457cmfxvrcn6svtm0yxfmtmjcr&amp;mc_cid=7cf9425349&amp;mc_eid=abbc00a17c\" target=\"_blank\" rel=\"noopener\" title=\"\">here<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Continuing a 5-year streak of TBWA\\HAKUHODO talent leading the region.\u00a0 &nbsp; Big news from the Disruption Lab: Our very own Creative Director and Copywriter Shohei Oishi has been named to Campaign Asia-Pacific\u2019s prestigious 40 Under 40 list for 2026, honoring the region\u2019s most transformative marketing and creative leaders.&nbsp; &nbsp; The achievement marks the fifth consecutive [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11678"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=11678"}],"version-history":[{"count":3,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11678\/revisions"}],"predecessor-version":[{"id":11688,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11678\/revisions\/11688"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=11678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=11678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=11678"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=11678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}