{"id":11632,"date":"2025-10-01T17:00:00","date_gmt":"2025-10-01T08:00:00","guid":{"rendered":"https:\/\/www.tbwahakuhodo.co.jp\/?p=11632"},"modified":"2026-06-16T17:22:10","modified_gmt":"2026-06-16T08:22:10","slug":"adidas-kira","status":"publish","type":"post","link":"https:\/\/www.tbwahakuhodo.co.jp\/en\/work\/adidas-kira\/","title":{"rendered":"adidas \u2013 Celebrating the New Japan Team Uniform through Music \u2013 &#8220;KIRA&#8221;"},"content":{"rendered":"<p>TBWA\\HAKUHODO created this deeply unique animated music video referencing the central design concept for the Japan national soccer team uniform, <strong>\u201cHORIZON.\u201d<\/strong>&nbsp;<br>While the Horizon was used to symbolize the unwavering determination of the Japan National Team and its fans to reach the new \u201chorizon&#8221; of a FIFA World Cup\u2122 victory, TBWA\\HAKUHODO led the creative charge in partnering with globally renowned Japanese artist and vocalist Ado as a creative partner for the song \u201cKira.\u201d<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>The story in the music video depicts a fictional World Cup final where Japan\u2019s players face off against formidable opponents who undergo a monstrous metamorphosis during the match, evolving into creatures of overwhelming power.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>The music video stars former Japan National player Shunsuke Nakamura and judoka Uta Abe in cameo roles along with extras playing supporters selected from an open call.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Will Team Japan win against such staggeringly mighty opponents?<\/p>","protected":false},"excerpt":{"rendered":"<p>TBWA\\HAKUHODO created this deeply unique animated music video referencing the central design concept for the Japan national soccer team uniform, \u201cHORIZON.\u201d&nbsp;While the Horizon was used to symbolize the unwavering determination of the Japan National Team and its fans to reach the new \u201chorizon&#8221; of a FIFA World Cup\u2122 victory, TBWA\\HAKUHODO led the creative charge in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11632"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=11632"}],"version-history":[{"count":1,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11632\/revisions"}],"predecessor-version":[{"id":11641,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11632\/revisions\/11641"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=11632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=11632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=11632"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=11632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}