TBWA\\HAKUHODO is proud to announce that its creative work has secured a total of six awards\u2014including Bronze Pencils and Merits\u2014at The One Show 2026, one of the world’s premier international awards for advertising, design, and digital marketing hosted by the New York-based non-profit organization “The One Club for Creativity.”<\/p>\n\n\n\n
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Established in 1975 by The One Club for Creativity, The One Show celebrates the creativity of ideas and the quality of execution across advertising, design, and digital marketing. It is widely recognized as one of the “Big Three” global advertising accolades, alongside the Cannes Lions and the Clio Awards. In this year’s competition, TBWA\\HAKUHODO\u2019s projects were acclaimed for breaking through conventions and delivering deep societal impact.<\/p>\n\n\n\n
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Pioneering Innovation: Smart Eye Camera<\/strong><\/p>\n\n\n\n The “Smart Eye Camera” (SEC), which won four awards including a Bronze Pencil in the IP & Product Design category, is a smartphone-based ophthalmic diagnostic device developed by OUI Inc., a medical startup originating from the Keio University School of Medicine, Tokyo. While providing diagnostic performance equivalent to traditional slit-lamp microscopes, SEC is low-cost and highly portable, making it a vital tool for regions with limited access to eye care. Driven by OUI Inc.\u2019s vision to \u201creduce global blindness by 50%,\u201d TBWA\\HAKUHODO has served as a strategic creative partner to scale this life-changing innovation.<\/p>\n\n\n\n <\/p>\n\n\n\n Redefining Support: CHEER SIGNS<\/strong><\/p>\n\n\n\n Securing a Bronze Pencil in the Experiential & Immersive category and a Merit in Public Relations, “CHEER SIGNS” is a visual cheering system developed for deaf athletes competing in a world without sound, marking the 100th anniversary of the Deaflympics. Created in close collaboration with the Deaf community and active Deaf athletes, the project disrupted the conventional “auditory” nature of cheering\u2014such as clapping and shouting\u2014transforming it into a purely visual experience that allows everyone to deliver their support without relying on sound.<\/p>\n\n\n\n <\/p>\n\n\n\n Following recent successes at Spikes Asia, ADFEST, the Clio Awards, and the recent triumph at the NY ADC Awards, these latest wins at The One Show further demonstrate that TBWA\\HAKUHODO\u2019s creativity is a juggernaut setting world-class standards, driving both brand growth and solutions for critical global challenges.<\/p>\n\n\n\n <\/p>\n\n\n\n Award Details<\/strong>:<\/p>\n\n\n\n <\/p>\n\n\n\n \u3010Project: Smart Eye Camera\u3011<\/strong> <\/p>\n\n\n\n Bronze Pencil:<\/strong> IP & Product Design – Products for Good<\/p>\n\n\n\n Merit:<\/strong> Design & Branding – Design for Good<\/p>\n\n\n\n Merit:<\/strong> Health & Wellness \u2013 Products<\/p>\n\n\n\n Merit:<\/strong> Health & Wellness – Innovation \/ Execution in Health & Wellness<\/p>\n\n\n\n <\/p>\n\n\n\n \u3010Project: CHEER SIGNS\u3011 <\/strong> <\/p>\n\n\n\n Bronze Pencil:<\/strong> Experiential & Immersive – Experiential & Immersive for Good<\/p>\n\n\n\n Merit:<\/strong> Public Relations – Events & Experiential<\/p>","protected":false},"excerpt":{"rendered":" TBWA\\HAKUHODO is proud to announce that its creative work has secured a total of six awards\u2014including Bronze Pencils and Merits\u2014at The One Show 2026, one of the world’s premier international awards for advertising, design, and digital marketing hosted by the New York-based non-profit organization “The One Club for Creativity.” Established in 1975 by The […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"stories_tag":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11592"}],"collection":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/comments?post=11592"}],"version-history":[{"count":1,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11592\/revisions"}],"predecessor-version":[{"id":11600,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/posts\/11592\/revisions\/11600"}],"wp:attachment":[{"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/media?parent=11592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/categories?post=11592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/tags?post=11592"},{"taxonomy":"stories_tag","embeddable":true,"href":"https:\/\/www.tbwahakuhodo.co.jp\/en\/wp-json\/wp\/v2\/stories_tag?post=11592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Client: OUI Inc.<\/strong><\/p>\n\n\n\n
Client: Tokyo Metropolitan Government<\/strong><\/p>\n\n\n\n